Paju City Holds Final Report Meeting on "Paju Win-Win Economic Platform" Research Project
Presenting the Direction for Building a Citizen-Participation-Based Digital Local Economic Platform
Paju City in Gyeonggi Province announced on December 3 that it held the final report meeting for the "Feasibility Study and Basic Plan Establishment Research Service for the Paju Win-Win Economic Platform Construction" on December 2, presenting the direction for building a "Paju-style Digital Local Economic Platform" centered on citizen participation.
Kim Kyungil, mayor of Paju City, held the final report meeting for the "Feasibility Study and Basic Plan Establishment Research Service for the Paju Win-Win Economic Platform Construction" on the 2nd. Provided by Paju City
View original imageThis research project has been underway since July to respond to changes in the local economic environment and to establish a local economic ecosystem in which various economic actors-including citizens, social economy enterprises, small business owners, and small and medium-sized enterprises-participate and share benefits.
The "Win-Win Economic Platform" is designed to go beyond simple online transactions, enabling a virtuous cycle of various local activities-such as digital communities, information sharing, job creation, and policy integration-within a single system.
At the final report meeting, several key elements were presented: the structure of a citizen-participation digital community, the direction for establishing the "Win-Win Mall" (online shopping mall), a participation activity reward system, support models for youth and small business owners, and a step-by-step implementation plan.
To foster the "Win-Win Economic Platform" as a public digital infrastructure for the local economy, Paju City plans to institutionalize a structure in which local consumption, information, and participation are interconnected and recirculated back into the regional economy. To this end, the city will establish an "official online platform" that enables Paju Pay payments, aiming to reduce the outflow of local consumption. The city also plans to encourage continuous citizen participation through digital communities, content, and a participation reward system.
Additionally, Paju City aims to expand online sales channels and strengthen promotion and branding functions for local businesses such as small business owners, social economy enterprises, and small and medium-sized enterprises, thereby increasing sales and creating more economic opportunities for young people.
Paju City plans to prioritize the development of core functions of the "online platform" in 2026, and from 2027 to 2028, will gradually link it with various municipal policies-such as culture, tourism, and local food-expanding the "Win-Win Economic Platform" into a comprehensive local economic management system.
Kim Kyungil, Mayor of Paju City, stated, "The 'Win-Win Economic Platform' marks the starting point of a Paju-style digital win-win model where citizens participate and the region grows together. Building on the momentum of this final report meeting, we will begin full-scale construction next year to drive ongoing change in the local economy."
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Based on the results of the final report meeting, Paju City plans to complete business design and administrative procedures in 2025 and officially launch the construction of the "Win-Win Economic Platform" in 2026.
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