"I Wonder What You Eat to Get By"... Kyobo Life Insurance Unveils New Gwanghwamun Billboard Winter Edition

Kyobo Life Insurance Unveils Winter Edition of Gwanghwamun Billboard on December 1
Featuring an Excerpt from So Ran Park's Poem "Late Night Diner"

Kyobo Life Insurance announced on December 1 that it has selected the winter edition of the Gwanghwamun Billboard.

This edition features an excerpt from poet So Ran Park's poem "Late Night Diner": "I wonder what you live on. This bland curiosity has lingered at the edge of my heart for a long time."

The winter edition of the Gwanghwamun Billboard, featuring an excerpt from poet So Ran Park's poem "Late Night Diner," is displayed at the Kyobo Life Insurance Building in Gwanghwamun, Seoul. Kyobo Life Insurance

So Ran Park made her literary debut in 2009 through the publication Munhak Suchup. She has published poetry collections such as "Words Close to the Heart" and "A Person's Closed Door." She is known for works that delicately offer kind greetings to others, even while dealing with sorrow.

So Ran Park has received significant attention in the literary community, winning the 33rd Shin Dong-yup Literary Award for her poetry collection "Words Close to the Heart," and the 70th Hyundae Literary Award for "Today's Poem" and six other works.

This year's message aims to remind people of the importance of those who support us and encourages sending warm greetings to loved ones.

The design depicts people walking with smiles, holding snacks to share. Inspired by bungeoppang, a popular winter snack, it visually expresses the warmth shared with family and neighbors.

A Kyobo Life Insurance representative said, "In our busy daily lives, we often forget those who are important to us. We hope this message encourages people to reach out to family, friends, and acquaintances they may not often see, and to enjoy a warm winter together."

Since 1991, the Gwanghwamun Billboard has delivered messages of hope and love for over 30 years. This winter edition will be displayed at the Kyobo Life Insurance Building in Gwanghwamun, the Kyobo Tower in Gangnam, and can also be viewed on the Gwanghwamun Billboard website until the end of February next year.

This content was produced with the assistance of AI translation services.