Clean Nara Selected as Outstanding Company at KCIA Korea Consumer Industry Assessment
Recognition for 'Clean Nara Mall' Operational Strategy
Clean Nara announced on November 28 that it was selected as an outstanding company in the hygiene products category of the online store lifestyle sector at the '2025 KCIA Korea Consumer Industry Assessment' hosted by the Korea Consumer Council.
The KCIA Korea Consumer Industry Assessment is hosted by the Korea Consumer Council and organized by Korea Consumer Assessment. It is held annually on December 3 to commemorate 'Consumer Day.' For this year's assessment, a preliminary survey was conducted from July to September based on the number of reviews in each product category on portal sites. Outstanding companies were selected through a comprehensive analysis of four criteria: product satisfaction, delivery satisfaction, complaint response, and overall evaluation.
Clean Nara received high marks for its differentiated, customer-centric strategy in operating its official company mall, 'Clean Nara Mall,' which led to high customer satisfaction. Through 'Clean Nara Mall,' the company holds exclusive member events and special promotions every month, and offers benefits such as complimentary gifts and mileage points. As a result, the number of members surpassed 230,000 within just two years of its launch.
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A Clean Nara representative said, "We are pleased that our efforts to focus on communication with customers have resulted in such positive recognition," adding, "Going forward, Clean Nara will continue to improve service quality so that customers can enjoy a more convenient and satisfying shopping experience in their daily lives."
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