Korea Housing Finance Corporation Opens Popup Store in Seongsu-dong, Offering Housing Finance Experience
Interactive Programs Including Homeownership Tendency Test, Quiz, and Photo Zone
Korea Housing Finance Corporation (President Kim Kyunghwan) announced on the 27th that it will operate a popup store in Seongsu-dong, Seoul for three days from the 28th to the 30th, offering direct communication with the public.
The popup store will be held at Tilt Table, 120 Achasan-ro, Seongdong-gu, Seoul, from 11 a.m. to 8 p.m.
This event has been designed so that anyone can participate without burden. Visitors can naturally learn about the corporation's role and housing finance through a variety of experiential programs, including a homeownership tendency test, a quiz about the corporation, and drawing the home they want to live in.
Additionally, the venue features an exhibition area where visitors can view at a glance products such as the Bogeumjari Loan, Jeonse Deposit Guarantee, and Housing Pension. There is also a photo zone where visitors can take pictures with the corporation's character. Visitors will receive commemorative gifts, such as character merchandise.
A representative from Korea Housing Finance Corporation stated, "For the first time, we have prepared a meaningful event to promote the corporation and housing finance to the public in everyday life," adding, "We will continue our efforts to communicate with the public through various channels and listen closely to their voices."
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This year, the corporation was recognized for its promotional activities, winning the Grand Prize in the Public Institution/Slogan category at the Korea Public Brand Awards and the Silver Award in the Advertisement PR of the Year category.
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