"Try Beef Tallow Ramen and Get a Tumbler"... 'Samyang1963' Pop-Up Opens in Seongsu-dong

Operates for Seven Days from November 28 to December 4

Samyang Foods announced on November 27 that it will operate the Samyang1963 pop-up store in Seongsu-dong, Seongdong-gu, Seoul, for seven days from November 28 to December 4.

This pop-up store, held to commemorate the launch of 'Samyang1963,' will be run under the concept of a 'premium ramen bar' to offer a brand experience where visitors can directly try the new product. Following the 'Steaming Samyang1963 Outdoor Advertising Campaign' previously held in Seongsu-dong, Samyang Foods plans to further strengthen its connection with key customer groups by consecutively introducing this pop-up store.

The Samyang1963 pop-up store will operate on a sequential entry system, requiring visitors to make a reservation in advance through Naver or on-site, to efficiently manage waiting times caused by ramen preparation. Visitors with advance reservations will be able to enjoy Samyang1963 as a complete meal in a tasting zone inside the pop-up store. After writing a tasting review, they will receive a 'Samyang1963 exclusive tumbler,' which is one of the pop-up store's goods.

On-site reservation visitors will be admitted in the order of their arrival and receive a prepared Samyang1963 served in an exclusive tumbler. After freely tasting it around the Seongsu-dong area, they can revisit the pop-up store to collect their cleaned exclusive tumbler. In addition, a social media authentication event will be held for visitors who have finished tasting, and those who participate will receive Samyang1963 products.

A representative from Samyang Foods stated, "Instead of flashy displays or performances, this pop-up store was designed to focus on the essence of ramen-noodles, broth, and the flavor of beef tallow unique to Samyang1963," adding, "We plan to introduce a wide range of diverse content to offer differentiated brand experiences in the future, so we hope for your continued interest."

This content was produced with the assistance of AI translation services.