Hwaseong City's Major Promotional Platforms in the Spotlight with Consecutive Awards

Sweeping Grand Prizes in Three Categories at ‘SNS of the Year’
Delivering Distinctive Content Across Diverse Platforms

The public relations capabilities of Hwaseong City in Gyeonggi Province are drawing attention from other local governments. This is due to a series of awards at major ceremonies, based on the city’s outstanding performance on promotional platforms such as Facebook, Instagram, and YouTube.

Demonstrating SNS Promotion Capabilities Through Consecutive Awards

A Hwaseong City official is receiving the grand prize at the '2025 SNS of the Year' awards ceremony held on the 26th. Hwaseong City won grand prizes in three categories at this event. Provided by Hwaseong City

On the 26th, Hwaseong City received the grand prize in three categories-Facebook, Instagram, and YouTube-at the ‘2025 SNS of the Year’ awards ceremony. Hosted by the Korea Social Content Promotion Association and sponsored by the Ministry of Science and ICT, this award recognizes digital communication capabilities in the field of social networking services (SNS) for public institutions, companies, and individuals.

Previously, the city also won the top prize in the public sector at the ‘2025 Korea SNS Awards’ held last month, and has been selected as the grand prize winner in the digital marketing category at the upcoming ‘Korea Public Brand Awards’ scheduled for the 28th.

The city explained that winning in three categories demonstrates its balanced promotional capabilities, achieving results across all media rather than relying on a single platform. Considering that each platform has different user demographics and information consumption patterns, these awards indicate that the city has secured the ability to quickly deliver policy content in ways tailored to various citizen groups.

Organic Operation of Eight Platforms... Maximizing Targeted Promotion

The home screen of Hwaseong City's official YouTube channel, 'Hwaseong Special City·Hwaseong On TV.' With over 70,000 subscribers, it ranks second among 226 local government channels nationwide. Provided by Hwaseong City

As of September, the city operates eight online platforms, including Facebook, Instagram, YouTube, blogs, Kakao Channel, Danggeun Public Profile, and an integrated reservation system. The cumulative number of posts across these platforms has reached 12,434.

Hwaseong City’s promotional content is highly regarded not only in quantity but also in quality. In particular, the city’s official YouTube channel, ‘Hwaseong Special City·Hwaseong On TV,’ surpassed 70,000 subscribers as of last month, ranking second among 226 local government channels nationwide. The total number of views has exceeded 12.31 million.

Based on differentiated content, the number of subscribers and followers has also increased significantly. YouTube subscribers grew by 39.9% compared to the previous year, while Instagram followers increased by 31.6% and KakaoTalk Channel followers by 6.4%, with all platforms showing growth.

Maximizing Reach Through ‘Communication Strategy Meetings’

A miniature artwork of Hwaseong Songsan grapes created using AI technology by Hwaseong City's YouTube channel 'Hwaseong On TV'. Provided by Hwaseong City

Behind the city’s strengthened digital promotion capabilities is the ‘Communication Strategy Meeting,’ chaired by the spokesperson and public relations officer. This meeting serves as a control tower, consistently organizing promotional messages and strategically disseminating them across all media.

Held at least once a month, the strategy meetings systematically discuss promotional messages for major city policies and events, as well as media-specific promotional strategies. Departments in charge of each policy or project also participate, helping to establish accurate messaging based on policy intent and details.

According to internal evaluations, the ‘Policy Brand Advisory Group Meeting,’ which designs policy naming and identity, has also played a significant role. The advisory group consists of 16 experts in branding, public relations, and storytelling, who refine the core values of policies into citizen-centered language.

Jung Myunggeun, Mayor of Hwaseong City, stated, "We will continue to raise the quality of our promotional content to deliver policy information more accurately and swiftly," adding, "We will proactively respond to the rapidly changing media environment and further strengthen communication with our citizens."

This content was produced with the assistance of AI translation services.