Orthomol, Korea's Top-Selling Multivitamin, Launches at Convenience Stores

Dong-A Pharmaceutical announced on November 26 that the German premium dual-formula multivitamin brand 'Orthomol' will launch 'Orthomol Immun Daily Dose' at CU and GS25 convenience stores.

This launch is part of Orthomol's strategy to expand its sales in Korea, aiming to make it easier for consumers to experience Orthomol products in their daily lives.

Multivitamin Orthomol sold by Dong-A Pharmaceutical. Dong-A Pharmaceutical

Orthomol is characterized by its ability to ensure nutrient stability and absorption even in liquid form, based on over 30 years of German nutrition research expertise.

Since officially introducing Orthomol to Korea in 2020, Dong-A Pharmaceutical has implemented differentiated marketing activities such as diversifying seasonal packages and collaborating with premium brands, establishing Orthomol as a leading 'premium multivitamin' brand. Based on these strategic initiatives, the company has expanded its market influence by achieving the top sales across all domestic multivitamin distribution channels.

The 'Orthomol Immun' product now available at convenience stores focuses on supporting immune function and basic nutritional management. It is a highly concentrated product that contains 14 out of 18 total nutrients in liquid form. Including a variety of micronutrients such as vitamin C and zinc, it is designed to support normal immune function.

By expanding its sales network to convenience stores in addition to existing channels such as department store flagship stores, KakaoTalk Gift, and Olive Young, Dong-A Pharmaceutical has further strengthened consumer accessibility.

A Dong-A Pharmaceutical Orthomol representative stated, "Entering convenience stores is a decision aimed at allowing more consumers to easily experience the excellent quality of Orthomol Immun in their daily lives," adding, "We will continue to broaden consumer touchpoints and strengthen our competitiveness as a premium multivitamin brand."

This content was produced with the assistance of AI translation services.