[Today’s New Product] Mazouan X Kansong Collaboration Wine: "Featuring Chusa Kim Jeonghee’s Orchids"

Lotte Chilsung Beverage Launches Two New Wines: Meursault and Barolo

Lotte Chilsung Beverage announced on November 26 that its longest-running domestic wine brand, 'Mazouan', will be launching two limited-edition '2025 Mazouan X Kansong Editions' in collaboration with the Kansong Art Museum.

This collaborative wine, designed under the concept of 'The Character of a Gentleman, the Fragrance of an Orchid', features labels inspired by 'Gukhyanggunja' and 'Incheonanmok', works included in the 'Nanmaengcheop' by Chusa Kim Jeonghee, which is part of the Kansong Art Foundation's collection. The wines will be available for purchase from November 27 at select Lotte Department Store locations and at wine specialty shops such as 'Obinomio'.

(From left) Lotte Chilsung Beverage's 'Majuang Meursault' and 'Majuang Barolo'

'Mazouan Meursault', which features the label 'Gukhyanggunja' meaning 'an orchid that seems to emit the nation's finest fragrance', is a white wine made from 100% French Chardonnay grapes with an alcohol content of 14%. Only 300 bottles will be available. This wine is produced by Domain Piguet-Chouet & Fils, the oldest winemaking family in Meursault, France, which has been producing wine since 1370. The grapes are cultivated using biodynamic farming, an organic method. The wine is particularly notable for its hazelnut and roasted almond aromas characteristic of Meursault wines, its dense yet delicate texture, and a long, intense finish.

'Mazouan Barolo DOCG', which incorporates the meaning of 'Incheonanmok'-'hoping that with the care of people and heaven, one’s wishes will come true'-is a red wine made from 100% Italian Nebbiolo grapes with an alcohol content of 14.5%. Only 600 bottles will be released. Mazouan Barolo is crafted from grapes sourced from Mariondino, Mosconi, and Bussia in Barolo, offering a complex and unique structure. It features dominant red fruit flavors, robust yet harmonious tannins, and a long-lasting acidity on the palate.

A representative from Lotte Chilsung Beverage stated, "Now in its fourth year since starting in 2022, the Mazouan X Kansong Art Museum collaboration wine continues to receive increasing love from collectors each year thanks to its partnership with representative artworks from the Kansong Art Museum," adding, "We plan to continue a variety of marketing initiatives to further strengthen the brand recognition of 'Mazouan', Korea’s longest-running wine."

This content was produced with the assistance of AI translation services.