Wonju City and Gangwon Future Mobility Association to Pioneer the World’s Largest Future Vehicle Market in China

Wonju Mobility Industry Seeks Future Growth Opportunities at 'Automechanika Shanghai'
Gangwon Future Mobility Industry Association to Dispatch Overseas Market Delegation from November 26
Identifying Local Trends to Discover New Business Items and Strengthen Corporate Competitiveness

The Gangwon Future Mobility Industry Association is set to conduct on-site research in China, the world’s largest market, to respond to the rapidly changing global automotive industry environment.

Panoramic view of Wonju City Hall. Provided by Wonju City

The association will dispatch a delegation to explore overseas markets at 'Automechanika Shanghai 2025,' which will be held from November 26 to 29 at the National Exhibition and Convention Center (NECC) in Shanghai, China.

Celebrating its 21st anniversary this year, Automechanika Shanghai is the largest automotive parts exhibition in Asia. Through its participation, the association aims to closely examine and benchmark the latest industry trends in China, which is at the center of the global electric vehicle market.

The overseas market delegation consists of 27 members, including representatives from association member companies, Wonju City, and related organizations. At the exhibition, they will directly observe the technological capabilities of global companies and changes in the market, and seek strategies that can be applied to the automotive parts industry.

In particular, the delegation plans to focus on analyzing technology trends in key eco-friendly future vehicle sectors that are gaining importance due to the expansion of electric vehicle adoption, such as lightweight parts, autonomous driving technology, and battery systems. The goal is to gain insights that will help local companies develop new business items and set directions for research and development (R&D).

Additionally, by operating a booth, the delegation will showcase new products and core parts developed by local companies and assess their technological standing in the global market. They also plan to gather feedback from visitors and use this data to further advance their products in the future.

Won Kangsoo, Mayor of Wonju City, stated, "This will be an important opportunity to directly experience changes in the global automotive market and prepare for the future," adding, "We will actively support local automotive parts companies so they can flexibly respond to the changing industrial ecosystem and discover new growth engines."

Meanwhile, Wonju City and Gangwon Special Self-Governing Province are continuously promoting overseas marketing support and capacity-building projects to help local automotive parts companies restructure their existing internal combustion engine-focused businesses toward future vehicle-centered operations.

This content was produced with the assistance of AI translation services.