Jeonnam Office of Education's "Miraewa Changjo" Wins Grand Prize at Character Awards

The Only Grand Prize Winner Among Provincial Education Offices Nationwide
Mountain Rabbit and Wood Pigeon Embody the Philosophy of Jeonnam Education

The character "Miraewa Changjo" of the Jeonnam Provincial Office of Education won the grand prize at the Korea Character Awards held on the 25th at the Grand Ballroom of the Koreana Hotel in Seoul.

This awards ceremony was organized to discover creative and popular character content and to strengthen the competitiveness of the K-content industry. The event was hosted by The Digital Chosun Ilbo and sponsored by the Ministry of Culture, Sports and Tourism, the Ministry of Trade, Industry and Energy, the Presidential Council on Intellectual Property, the Korea Creative Content Agency, and others.

The character "Future and Creation" of Jeonnam Provincial Office of Education won the grand prize at the Korea Character Awards. Provided by Jeonnam Provincial Office of Education

"Miraewa Changjo" is the official character of the Jeonnam Provincial Office of Education, designed after a mountain rabbit and a wood pigeon, embodying the values of coexistence, challenge, and growth that the office pursues. As the only character among all provincial and metropolitan education offices nationwide to win the grand prize, it has been recognized for its content competitiveness and social impact as a public education institution character.

The office is actively utilizing this character across various media such as policy promotion, video content, and school events, and is expanding its use to include emoticons, character merchandise, and social media content targeted at youth. As a result, it has gained great popularity not only among students and parents but also within the local community.

"Mirae" is a curious mountain rabbit who grew up in the forest and is a character with warm memories of children visiting the forest in their childhood. "Changjo" is a wood pigeon who has traveled the wider world and accumulated knowledge. Through exploration and adventure, these two friends express the philosophy that Jeonnam education aspires to: inquiry, growth, and coexistence.

This character was developed in 2022 through a nationwide public contest and vote, and has drawn attention for its storytelling-based universe and its setting inspired by Jeonnam's pristine nature. It has also been recognized for its high symbolism and value as educational content.

The provincial office plans to further expand public content utilizing "Miraewa Changjo" following this award. In particular, it aims to actively integrate the character into various fields such as educational and cultural events, local festivals, and Jeonnam education policy promotion, establishing it as a Jeonnam education brand that engages with the local residents.

Lee Hyungrae, the public relations officer, stated, "This award recognizes that Jeonnam education's character 'Miraewa Changjo' has been acknowledged for its competitiveness not only in educational value but also as cultural content," adding, "We will continue to communicate more closely with the residents through creative content and widely promote the philosophy and values of Jeonnam education."

This content was produced with the assistance of AI translation services.