"Baedal Safety 365 Campaign" Co-hosted with the Ministry of Employment and Labor
Over 3,000 Rider Stories Submitted

Woowa Brothers Youth, the company responsible for Baemin’s logistics services, announced on November 25 that it has revealed the final winners of the "2025 Baemin Connect Autumn Screening." This event is part of the "Baedal Safety 365 Campaign" in collaboration with the Ministry of Employment and Labor, and is an interactive safety program designed to widely share stories from the delivery field as experienced firsthand by Baemin Connect riders.


This year, the Baemin Connect Autumn Screening received a total of about 3,000 rider stories. The main themes were "The Reason I Deliver Today" and "A Day Completed with Safety." Three finalists were selected through internal review and re-created as one-minute short videos. These videos were released on the official Baemin Connect channel, and the grand prize was determined by combining the number of comments (50%) and views (50%).

Baemin Connect "Autumn Screening" Final Winners: "Receiving in Person, Dad, Camaraderie" View original image

The finalist entries included: "The Meaning of Receiving in Person" (a rider’s story about understanding the hidden circumstances behind a customer’s request for direct receipt, and how delivery can bring comfort to life); "The Fastest and Warmest Dad" (a story capturing the moment a father realizes, through a drawing from his daughter, that delivery work is a precious job that supports his family’s future); and "Invisible Camaraderie" (a message about the delivery community as a fellowship of safety, as riders spontaneously help each other at an accident scene on the roadside).


Reflecting the riders’ stories, the Autumn Screening received a positive response, with over 1,000 comments and more than 30,000 total views on the videos. The grand prize went to "The Meaning of Receiving in Person," which recorded around 400 comments and 13,000 views.



A representative from Woowa Brothers Youth stated, "Autumn and winter are especially times to be cautious, so we organized this screening to share experiences and raise safety awareness," adding, "We will continue to run various interactive programs to ensure Baemin Connect riders can deliver in a safer and warmer environment."


This content was produced with the assistance of AI translation services.

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