Naver's "Kurly N Mart" Sees 50% Surge in Transaction Volume One Month After Launch

Transaction Volume in October Surges Over 50% From First Month
80% of Kurly N Mart Buyers Are Naver Plus Membership Users
Repurchase Rate Twice as High as Non-Members

Naver announced on the 25th that the online grocery shopping service "Kurly N Mart," launched in collaboration with Kurly, saw its transaction volume increase by more than 50% in October, just one month after its opening.

The company analyzed that the key competitive advantages were the free delivery benefit for orders over 20,000 won offered to Naver Plus Membership users, premium product curation, and a reliable delivery infrastructure.

Naver announced on the 25th that the online grocery shopping service "Kurly N Mart," launched in collaboration with Kurly, saw its transaction volume increase by more than 50% in October, just one month after its opening. Photo by Naver

According to Naver, over 80% of Kurly N Mart buyers last month were Naver Plus Membership users. In particular, the repurchase rate among membership users was about twice as high as that of non-members, and the proportion of loyal customers who made five or more repeat purchases was more than 15 times higher among membership users compared to non-members. More than 70% of Kurly N Mart users were in their 30s and 40s, a demographic familiar with online grocery shopping.

Kurly N Mart also saw a significant increase in fresh food transaction volume. Last month, transaction volumes were highest in the categories of livestock products, frozen and ready-to-eat foods, and agricultural products, all of which are sensitive to freshness and quality. In particular, the transaction volume for eggs and beef increased by 2.3 times and 1.9 times, respectively, compared to the previous month, showing growth in essential everyday grocery items. For individual products, frozen foods and meal kits such as "Lee Yeonbok's Mokran Jjamppong," "Josun Hotel Tteokgalbi," and "Samihun Galbitang" were among the most purchased. In the salad and lunchbox category, products with high repurchase rates stood out, with transaction volume nearly doubling compared to the previous month. For baby foods where trust is crucial, such as baby meals and formula, transaction volumes increased threefold and twofold, respectively, compared to the previous month.

Going forward, Kurly N Mart plans to further expand its loyal customer ecosystem by strengthening exclusive benefits for membership users and curating products based on data. Naver is operating a "Naver Plus Membership Special Price Event," selecting popular products based on purchase data and reviews and offering them at special prices. Naver Plus Membership users are also provided with an additional 10% discount coupon.

Kim Pyongsong, head of the Kurly N Mart business at Naver, said, "Kurly N Mart has demonstrated its competitiveness in the grocery market, where loyal customers are key, by leveraging the Naver Plus Membership ecosystem. We are seeing clear growth in major indicators such as transaction volume and repurchase rate. Going forward, Naver will continue to strengthen its selection of grocery-focused products and benefits, based on its partnership with Kurly and analysis of user purchase data, to further expand its loyal customer base."

This content was produced with the assistance of AI translation services.