Professional Basketball Meets Disney... Lotte Mart Toys"R"Us to Launch 'Marvel' Popup Store
Held at Lotte Department Store Jamsil Branch from November 28 to December 7
Over 300 limited-edition items for 10 teams on sale
Marvel-themed products featured
On-site interactive events including autograph sessions and Shoot Challenge
Lotte Mart Toys"R"Us announced on the 25th that it will operate a Marvel-themed KBL popup store, jointly presented by The Walt Disney Company Korea and the Korean Basketball League (KBL), at the "Kinetic Ground" on the second floor of Lotte Department Store Jamsil Branch from November 28 to December 7.
At this popup store, visitors can find limited-edition products featuring Marvel hero characters. Around 300 specially planned items, including basketball uniforms, keyrings, t-shirts, and pouches, will be available for purchase. The collaboration products have been created by matching Marvel heroes with each of the 10 professional basketball teams. With this initiative, Lotte Mart Toys"R"Us aims to boost the public recognition of the KBL by targeting not only the general public but also fans of Marvel and basketball.
Interactive on-site events have also been prepared. From November 28 to December 2, there will be autograph sessions with representative KBL players from each team, as well as a "Shoot Challenge" event with the players. In addition, customers who visit the popup store and make a purchase will receive a limited-edition photo postcard for each team.
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Kim Kyungkeun, Head of Lotte Mart & Super Toys"R"Us, stated, "Just like this popup store, we plan to continue introducing unique collaborative events that a wide range of customers can enjoy," adding, "We will strive to maximize distribution synergy among Lotte affiliates so that more customers can experience new and exciting enjoyment."
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