Idus Partners with Cultural Heritage Administration to Globalize K-Traditional Crafts

Supporting Onboarding and Distribution for Intangible Cultural Heritage Holders

Backpacker, the operator of the handmade commerce platform Idus, announced on the 24th that it has signed a business agreement with the Cultural Heritage Administration to support the transmission activities of intangible cultural heritage holders as well as their domestic and international marketing and distribution.

Through this agreement, Idus plans to actively cooperate with the Cultural Heritage Administration’s policies to promote the transmission of intangible cultural heritage, leveraging its expertise in handmade product consulting. Specifically, the two parties will collaborate in areas such as supporting the onboarding and distribution of intangible cultural heritage holders’ products, assisting in the collaborative development of traditional craft items, promoting the sales of traditional crafts, and supporting entry into and distribution in overseas markets.

Heo Min, Commissioner of the Cultural Heritage Administration, and Kim Donghwan, CEO of Backpacker, are posing for a commemorative photo at the business agreement ceremony. Backpacker

First, Idus will provide preferential onboarding and reduced sales commission benefits to intangible cultural heritage holders who wish to sell their handmade products online, and Idus’s professional merchandisers will assist with product branding and sales growth. To boost public interest in handmade crafts, the company will also promote the development of traditional craft products through collaborations with well-known brands.

Kim Donghwan, CEO of Backpacker, stated, "We will continue to provide unwavering support to promote the ongoing development and cultural value of Korean handmade crafts to the world."

This content was produced with the assistance of AI translation services.