Paju City Successfully Concludes "Value Coexistence Festa"... Expanding Sales Channels and Promoting Value-Driven Consumption for Social Economy Enterprises

Paju City in Gyeonggi Province announced on the 24th that it has successfully concluded the "2025 2nd Value Coexistence Festa," which was held for two months from September 18 to November 16 at Lotte Premium Outlet Paju.

Paju City is hosting the "2025 2nd Value Coexistence Festa" for two months from September 18 to November 16 at Lotte Premium Outlet Paju. Photo by Paju City

This event was organized to expand sales channels for social economy enterprises and to promote a culture of value-driven consumption through citizen participation. Building on the first event held last spring, the second edition featured a wider range of programs and special events to further boost citizen engagement.

In particular, the "Limited Value Enterprise Giveaway Event," which was operated differently from the first edition, encouraged citizens to directly purchase and experience products from social economy enterprises, leading to actual consumption and receiving positive feedback for increasing participant satisfaction. In addition, for this second event, the Paju Shared Economy Network took charge of supporting and managing participating enterprises, contributing to strengthening the foundation for cooperation and solidarity among social economy enterprises.

The "Value Coexistence Festa" is a large-scale outdoor event that showcases, offers hands-on experiences, and sells products from social economy enterprises. It was jointly planned and operated by Paju City and Lotte Premium Outlet Paju. The event provided social economy enterprises with new opportunities for market expansion and offered citizens an open marketplace for diverse experiences and purchases.

Paju Mayor Kim Kyoungil stated, "The Value Coexistence Festa is a meaningful occasion where social economy enterprises can directly engage with citizens and grow together with the local economy," adding, "We hope this event will further spread the culture of value-driven consumption."

Paju City plans to continue implementing various programs to expand sales channels for social economy enterprises and to establish a culture of value-driven consumption.

This content was produced with the assistance of AI translation services.