NH-Amundi Asset Management Holds 'InveStar Day' for Investment GPS Subscribers
NH-Amundi Asset Management announced on the 21st that it held the "InveStar Day," an event combining investment and golf, on the 19th, inviting subscribers of its newsletter service "Investment GPS."
Since August, NH-Amundi Asset Management has been publishing the Investment GPS newsletter, which provides market trends and investment insights for individual investors. This event was organized to broaden customer engagement and to listen to and communicate directly with customers about their investment concerns.
The event featured customer participation-focused programs such as lectures on investment strategies and consultation sessions, as well as professional golfers sharing their golf know-how.
Lee Dongwon, Head of the Bond Solutions Division, addressed customers' investment concerns by explaining long-term investment strategies and risk management methods using golf as an analogy. Park Dongwoo, Head of WM Pension Marketing Division, introduced NH-Amundi Asset Management's flagship products, including the Growth-Led Korea Fund and Hanaro TDF, and shared strategies for responding to market changes.
Jung Yoonji, Park Minji, Lee Gayoung, and Kim Siyun, players of the NH Investment & Securities professional golf team, shared their individual golf know-how and provided customers with simple, one-point advice.
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Shin Yongin, Executive Vice President of Marketing at NH-Amundi Asset Management, said, "It was a valuable opportunity to directly see how the information delivered through Investment GPS is helping customers in their actual investment process and to hear a wide range of feedback." He added, "We will continue to expand communication with our customers through a variety of helpful content and offline programs."
Jung Yoonji, Park Minji, Lee Gayoung, and Kim Siyun, players of the NH Investment & Securities professional golf team, are taking a commemorative photo at NH-Amundi Asset Management's "InveStar Day." NH-Amundi Asset Management.
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