Daesang Donates 70 Million Won to Nonghyup for "Cabbage Win-Win" Sponsorship Ahead of Kimchi-Making Season

Sponsorship Fund Provided to Stabilize Cabbage Prices and Increase Farmers' Income
Applied to Nationwide Hanaro Mart Events Until November 23

On November 21, Daesang announced that it had provided 70 million won in sponsorship funds for the "Cabbage Win-Win Marketing" campaign to Nonghyup Economic Holdings (hereafter referred to as Nonghyup) to help stabilize cabbage prices and increase farmers' income during the kimchi-making season. The sponsorship funds will be applied to cabbage discount events held at Hanaro Mart locations nationwide until November 23.

Since 2018, Daesang has continuously supported the win-win marketing sponsorship fund by contributing to the Foundation for Cooperation between Large, Small and Medium Enterprises and Agriculture and Fisheries. This year as well, Daesang plans to use the sponsorship funds to support discount events for domestically produced agricultural products, thereby contributing to the revitalization of domestic agricultural product sales and providing tangible benefits that consumers can directly experience.

At the sponsorship fund delivery ceremony held on the 20th at the Nonghyup Suwon Distribution Center located in Gwonseon-gu, Suwon City, Yangsik Lim, Head of Sales Headquarters at Daesang, Cheolsun Kim, Head of the Foundation for Cooperation between Large, Small and Medium Enterprises and Agriculture and Fisheries, and Jooyang Kim, Head of the Mountain Area Wholesale Headquarters at Nonghyup Economic Holdings, attended and took a commemorative photo. Provided by Daesang.

Using Daesang's sponsorship funds, Nonghyup will hold the "Cabbage Win-Win Marketing Discount Event" at Hanaro Mart locations nationwide until November 23, offering a 3-piece (10kg) cabbage bag at a discounted price of 1,000 won off per unit. The event will continue until the prepared stock is sold out.

Yangsik Lim, Head of Sales at Daesang, stated, "We are carrying out win-win marketing to support both consumers who are feeling the burden of rising prices ahead of the kimchi-making season and farmers who are facing difficulties," adding, "Based on the group's core value of 'respect,' we will continue to lead in win-win management for farmers and local communities through various sharing activities."

Meanwhile, since 2013, Daesang has provided annual win-win sponsorship funds to expand sales channels for domestically produced agricultural products and support farmers. From 2018, the company has contributed to the Foundation for Cooperation between Large, Small and Medium Enterprises and Agriculture and Fisheries, and has raised a total of over 2.7 billion won in sponsorship funds to date.

This content was produced with the assistance of AI translation services.