Sungju Tourism Dure Community Business The Yellong Co., Ltd. Wins Korea Tourism Organization President’s Award

Praised for Showcasing Local Distinctiveness at the National Festival 'Ieum Dure'
Selected as an 'Outstanding Business' in the Souvenir/Experience Product Contest

Sungju County (Governor Lee Byunghwan) announced on November 20 that The Yellong Co., Ltd., a local Tourism Dure community business, achieved the remarkable feat of winning the President’s Award from the Korea Tourism Organization at the 2025 Tourism Dure National Festival, 'Ieum Dure,' hosted by the Korea Tourism Organization.

'Ieum Dure' is a festival where Tourism Dure PDs, community businesses, and local government officials from across the country come together to share the year’s achievements and engage in mutual exchange.

At this event, The Yellong Co., Ltd. from Sungju County was honored with the President’s Award from the Korea Tourism Organization, receiving high praise for developing tourism content that highlights the region’s unique characteristics and for its ability to operate a sustainable business.

In particular, the results from the '1st Souvenir/Experience Product Contest,' which was held alongside the festival, are especially noteworthy.

Amid fierce competition among promising Tourism Dure businesses from across the country, The Yellong Co., Ltd. impressed the panel of judges with its creative and appealing experience programs, ultimately being selected as an outstanding business.

The Yellong Co., Ltd. has provided visitors with unique experiences through desserts, goods, and programs featuring Sungju’s signature specialty, chamoe (Korean melon). With this award, the company has further solidified its position as a leading local tourism brand representing Sungju.

An official from Sungju County stated, “This award is the result of residents taking the lead in discovering and fostering local tourism resources,” and added, “We will continue to provide administrative support so that excellent community businesses like The Yellong Co., Ltd. can further grow and contribute to revitalizing local tourism and economic development.”

Meanwhile, Sungju County is focusing on strengthening the capabilities of community groups through the Tourism Dure project and continuously developing distinctive local travel products to establish Sungju as a destination where visitors want to stay.

This content was produced with the assistance of AI translation services.