Classys Launches Home Beauty Device "SHURINK HOME Lift2Glow"

On November 19, Classys announced that it will launch its home beauty device, "SHURINK HOME Lift2Glow," at the end of this month. With this new product, the company plans to mark a turning point in its global business by expanding its technological competitiveness, which has led the professional medical market, to a premium lineup for general consumers.

SHURINK HOME Lift2Glow is designed with the industry’s only rotating High-Intensity Focused Ultrasound (HIFU) structure, allowing for uniform treatment along the various contours of the face. This technology is a core, patent-based innovation from Classys, featured in the latest SHURINK Universe, which is actively used at over 7,000 professional medical sites worldwide and has been recognized for its technological excellence. The product also offers segmented modes according to the treatment area, enabling results comparable to those of professionals. It is equipped with AI-based user pattern recognition, creating an intelligent platform that maintains optimal energy output tailored to each user.

Starting with SHURINK HOME Lift2Glow, Classys plans to expand its technology-driven home beauty lineup in the global market. The company will diversify devices by technology and region. It also intends to launch cosmetic products that can be used with the devices, aiming to generate recurring revenue. Through these efforts, the company expects its home care product lineup to become a major growth driver for Classys.

Additionally, this move is significant as it diversifies Classys’s revenue structure, which has previously been concentrated on aesthetic medical devices. The company will expand its business into home beauty devices by leveraging the technological, manufacturing, and distribution capabilities it has accumulated through its existing medical device business. By securing a dedicated cosmetics lineup, Classys aims to establish a strong growth engine.

A Classys representative stated, "SHURINK HOME Lift2Glow is the first home beauty device that incorporates the technological prowess of SHURINK, a brand with overwhelming brand power. It is differentiated from existing devices in that it delivers effects comparable to premium professional care at home." The representative added, "Through the SHURINK HOME brand, we will also introduce related cosmetic products to implement a powerful customer lock-in strategy and become a value-driven home beauty brand chosen by consumers."

This content was produced with the assistance of AI translation services.