Nongshim Selects aespa as First Global Ambassador for Shin Ramyun

Full-Scale Launch of Shin Ramyun Global Campaign
Music Video Commercial and aespa Special Package Planned

On November 19, Nongshim announced that it has selected the popular Korean girl group aespa as the global ambassador for Shin Ramyun.

This marks the first time that Shin Ramyun has appointed a global ambassador, and aespa will promote the taste and value of Shin Ramyun worldwide, centering on K-pop and the global slogan "Spicy Happiness In Noodles."

Nongshim Shin Ramyun Global Ambassador aespa Image (Shin Ramyun Version). Nongshim

As the first collaboration with aespa, Nongshim will launch a "Global Shin Ramyun Commercial." Breaking away from the traditional advertising format, this commercial has been produced in the style of a music video that highlights the unique appeal of K-pop idols. The Shin Ramyun aespa commercial is a global campaign targeting overseas markets, and will be digitally broadcast primarily in major export countries such as the United States, China, Japan, Europe, and Southeast Asia.

Nongshim will also introduce the "aespa Special Package," featuring images of aespa members. The Shin Ramyun multipack will showcase a group image of aespa, while individual packs will feature images of each member. The Shin Ramyun aespa special package will be launched sequentially, starting in China in November, and expanding to Korea and the rest of the world in December.

Along with the launch of the special package, photo cards featuring aespa members' photos and handwritten messages will be included in Shin Ramyun and Shin Ramyun Tumba multipacks. In addition, Nongshim plans to engage with consumers offline by running advertisements and events featuring aespa at retail stores worldwide.

A Nongshim representative stated, "Together with aespa, who are the ideal partners to convey the value of 'Spicy Happiness In Noodles' through the power of culture in the global market, we will further solidify Shin Ramyun's image as the leading K-food brand among fans around the world."

This content was produced with the assistance of AI translation services.