Cheongdo Agricultural Specialty Products Target North American Market in Earnest... Export Expansion MOU Signed with Canada's KFT

Promotional Event Showcases 26 Cheongdo Products, Including Processed Persimmon Goods

Cheongdo County (Governor Kim Hasu) signed a memorandum of understanding (MOU) with KFT, the largest Korean food distribution company in Canada (President Kim Moonjae), to expand exports of Cheongdo's agricultural specialty products in Toronto, Canada, on the 17th (local time). The county also held a large-scale promotional event at a local store, pledging to continuously expand agricultural and food exports and strengthen mutual cooperation.

This event was organized to facilitate the entry of Cheongdo's agricultural specialty products into the North American market and diversify export channels. The signing ceremony was attended by Kim Hasu, Governor of Cheongdo County, Jeon Jongyul, Chairman of the Cheongdo County Council, Kim Moonjae, President of KFT, and other related officials.

Kim Hasu, Cheongdo County Governor, signing an MOU to expand exports with KFT and holding a promotional event in Toronto, Canada on the 17th (local time). Provided by Cheongdo County

After the signing ceremony, a ribbon-cutting event was held at the York Mills branch of Galleria Supermarket, operated by KFT, to commemorate the promotional campaign, officially launching the Cheongdo agricultural specialty product promotion.

During this promotion, 26 different Cheongdo agricultural specialty products-including processed persimmon goods, Cheongdo rice, Sikhye (sweet rice drink), Hongsichaltteok (persimmon rice cake), Jinbaegi Doenjang (soybean paste), and kimchi-were introduced to local consumers, providing an opportunity to experience the unique taste and quality of Cheongdo products firsthand.

KFT is a leading Korean food distribution company in eastern Canada, operating three Galleria Supermarket branches and three warehouse-style stores.

As a K-Food specialist distributor, KFT achieves annual sales of approximately 96 million dollars, focusing on fresh produce and processed foods.

Kim Moonjae, President of KFT, stated, "Through this agreement, I hope that Cheongdo's excellent agricultural specialty products will win the palates of Canadian consumers and see increased imports. I look forward to a mutually beneficial partnership where Cheongdo County and KFT grow together."

In response, Kim Hasu, Governor of Cheongdo County, said, "With the global popularity of K-Food on the rise, I hope Cheongdo's outstanding agricultural specialty products will appeal to Canadian consumers and serve as a bridgehead for entry into the North American market. We will do our utmost to increase farmers' incomes and expand exports."

Meanwhile, after completing the promotional event in Canada, Cheongdo County will travel to New York, USA, to hold an additional promotional event at H Mart, a leading Korean distribution company.

H Mart signed an export expansion agreement with Cheongdo County in 2024 and has been actively working to expand the distribution of Cheongdo agricultural specialty products in the United States since this year.

Taking this North American tour as an opportunity, Cheongdo County plans to promote export expansion by conducting market research and analyzing local consumer preferences, thereby accelerating efforts to strengthen its overseas market network and establish a solid export base.

This content was produced with the assistance of AI translation services.