S-OIL Wins Environmental Award at the "2025 Korea Sustainable Brand Awards"

Achievements of the "My Own Refueling Gloves, My GoodLOVES Campaign"

There is a company that has broken the stereotype that "refineries cause pollution."

S-OIL (CEO: Anwar Al Hejazi) received the Environmental Award at the "2025 Korea Sustainable Brand Awards" held on November 15, 2025.

Youngho Lee, Head of Sales Strategy Division at S-OIL (center), and Kwangseok Han, President of the Korean Advertising and Public Relations Association. Provided by S-OIL

This award, hosted by the Korean Advertising and Public Relations Association, is presented to companies and organizations that contribute to creating sustainable brand value and practicing ESG. S-OIL was highly recognized for the environmental value and social impact of its "My Own Refueling Gloves, My GoodLOVES Campaign," which proposed easy-to-practice resource recycling methods in daily life.

The campaign centers on the core message that "any glove can become a refueling glove," encouraging people to use gloves they no longer wear as reusable refueling gloves when self-fueling at gas stations.

It conveys the idea that each consumer's own gloves can replace disposable plastic gloves and become "my own refueling gloves."

To promote this message, S-OIL produced a video that personifies various types of gloves as 3D characters. Gloves that have lost their pair, old gloves left unused in the closet, and kitchen rubber gloves nearing replacement-all these everyday gloves with different stories were reborn as friendly characters, humorously depicting their active roles at gas stations.

An S-OIL representative said, "This award is a recognition of the sincerity and social value of the My GoodLOVES campaign," adding, "We hope that more consumers will joyfully participate in environmental protection through small actions in their daily lives."

This content was produced with the assistance of AI translation services.