Korea & Company Group Leads Efforts to Create a Safe Commuting Environment for Children

Chairman Cho Hyunbum's Commitment to "Happy Driving"
for Children and the Mobility-Impaired

Korea & Company Group is collaborating with public institutions in the Daejeon area to create a safer commuting environment for children, putting into practice Chairman Cho Hyunbum's social responsibility (CSR) philosophy of "Happy Driving."

On the 17th, Korea & Company Group announced that it had signed a business agreement at Daejeon City Hall to "Create Safe School Routes in Children's Protection Zones." The signing ceremony was attended by key figures including Lee Jangwoo, Mayor of Daejeon; Seol Dongho, Superintendent of Daejeon Metropolitan Office of Education; Choi Juwon, Chief of Daejeon Police Agency; and Hwang Geumgang, Manufacturing Manager of the Daejeon Plant at Hankook Tire & Technology Co., Ltd.

Korea & Company Group signed a business agreement on the 17th at Daejeon City Hall with public institutions to create safe school routes in children's protection zones. From left: Choi Juwon, Chief of Daejeon Police Agency; Seol Dongho, Superintendent of Daejeon Metropolitan Office of Education; Lee Jangwoo, Mayor of Daejeon; Hwang Geumgang, Manufacturing Manager of Daejeon Plant, Hankook Tire & Technology Co., Ltd.; Jeong Yunkyung, Planning Director of the Korea Safety Living Association. Korea & Company

The parties will jointly promote environmental improvement projects for children's protection zones in Daejeon, including the installation of "yellow carpet" partitions within school zones. The yellow carpet is a traffic safety facility where the floor or wall is marked in yellow, allowing children to wait safely before entering a crosswalk.

The yellow carpet installations will feature Daejeon's official character, "Kkumssi Family," to create a more welcoming school zone environment for children.

In line with Chairman Cho's longstanding emphasis on healthy coexistence with local communities, the group has continued to implement social contribution projects that incorporate "mobility." These ongoing CSR activities include providing vehicles to social welfare facilities nationwide, sharing batteries for electric mobility aids, conducting children's traffic safety campaigns, and operating a driving school at the Daejeon Traffic Culture Training Center.

A representative from Korea & Company Group stated, "We hope to contribute, even in a small way, to the traffic safety of children on their way to and from school," adding, "We will continue to carry out various social contribution activities that provide tangible benefits to the local community."

This content was produced with the assistance of AI translation services.