Baedal Minjok to Support Pop-Up Stores for Three 'TOPS Small Businesses'

Participation in the Third Stage of the Online Brand Development Project by the Ministry of SMEs and Startups
Support Includes Pop-up Store at The Hyundai Seoul and Discount Coupons

Baedal Minjok announced on November 18 that it will support three small restaurant businesses selected through the 'Online Brand Small Business Development Project (TOPS)' organized by the Ministry of SMEs and Startups. The support includes a pop-up store at The Hyundai Seoul in Yeongdeungpo-gu, Seoul, influencer marketing, and discount coupons.

The TOPS program is a development project jointly run by the Ministry of SMEs and Startups and the Korea SMEs and Startups Distribution Center, aiming to discover and support small business owners with high growth potential through private sector initiatives. Baedal Minjok is responsible for the restaurant sector, discovering promising small businesses and providing step-by-step support such as consulting and branding.

Baedal Minjok supports small restaurant business owners selected through the 'Online Brand Small Business Development Project (TOPS)' organized by the Ministry of SMEs and Startups. Woowa Brothers

The three businesses selected for the final third stage are: 'Daily Fix,' a handmade burger restaurant run by a chef who previously worked at the Michelin three-star restaurant Per Se in New York; 'Horangi Rice Noodles,' which started as a food truck at Daegu Night Market and has grown to over 30 franchise locations nationwide within three years of launching its franchise business; and 'Glacier Hong,' Gwangju’s first handmade gelato specialty shop created by a chef with 20 years of experience.

Baedal Minjok will provide a promotional and tasting space for these three businesses on the 6th floor of The Hyundai Seoul for two days starting December 5. In addition, video content will be produced by well-known influencers, and discount coupons will be available until December 18.

Previously, from July to early this month, Baedal Minjok conducted advertising promotions and coupon campaigns for 30 businesses that advanced to the second stage of the TOPS program. As a result, the average number of orders increased by 35%, and sales rose by 31%.

Kim Junghyun, Head of the Sustainability Management Center at Woowa Brothers, said, "As excellent restaurant brands have benefited from strong promotional effects through the first and second stages of the TOPS program, we will do our best to support the companies selected for the third stage as well."

This content was produced with the assistance of AI translation services.