Shinsegae Department Store’s E-Commerce Experiment Pays Off: 5.3 Million Visitors to Beyond Shinsegae in 100 Days

100 Days Since Launch: Over 50,000 Daily Visitors
Sports Category Drives Sales
Sports & Kids Week Runs from the 17th to 30th
Up to 70% Off Special Event

Shinsegae Department Store announced on the 18th that its e-commerce platform 'Beyond Shinsegae,' launched on August 5, has surpassed 5.3 million cumulative visitors in just 100 days.

Beyond Shinsegae is a newly introduced service that allows customers to search for and purchase department store products directly through Shinsegae Department Store’s own application. Previously, product exposure and payment functions were unified through SSG.com, the Shinsegae Group’s e-commerce platform, but these features have now been incorporated into the company’s own mall as well.

Shinsegae Department Store Beyond Shinsegae Sports Week. Provided by Shinsegae Department Store

According to the company, since its launch, Beyond Shinsegae has attracted an average of 50,000 to 60,000 visitors per day, with a significant increase in the number of customers using the app outside of regular store hours. The company attributes this success to its curated selection of sports products and various promotions. In fact, it was reported that 50% of Beyond Shinsegae’s total sales have come from the sports category.

Additionally, from October 31 to the end of this year, Beyond Shinsegae is running an event where 100% of the purchase amount is counted toward department store VIP status for customers who shop on the platform, effectively capturing demand from those aiming to achieve VIP status. As a result, sales from November 1 to 11 increased by more than 80% compared to the previous month.

Beyond Shinsegae is hosting Sports Week until the 23rd, offering discounts of up to 70% on past-season items from popular sports brands. Customers can find essential winter running gear from Nike at up to 37% off, as well as a variety of popular sports brand products, such as Adidas running shoes in the 40,000 won price range, during the Beyond Shinsegae Sports Week.

Outdoor brands have also joined Sports Week. K2 is offering special promotions on outerwear, and Black Yak is presenting products worn by singer IU at reasonable prices. Following this, from the 24th to the 30th, Kids Week will take place, featuring children’s fashion brands such as Armani Junior and Trad House, as well as toys like Micro Kickboard and end-of-season items from signature brands like Chouchou & Krah.

Beyond Shinsegae has also prepared its own promotions. Through the ‘Early Beyond Friday’ event, customers can receive a 12% discount coupon (up to 70,000 won with a minimum purchase of 30,000 won) for use in the fashion, sports, outdoor, and children’s categories. In addition, those who participate in the Beyond Attendance Challenge and check in for at least seven days by the 30th will receive a 20% discount coupon to use for online shopping in December.

A representative from Shinsegae Department Store stated, “Through Beyond Shinsegae, we have created an environment where customers can enjoy the department store 24 hours a day, and word of mouth is steadily increasing customer inflow. We will continue to offer Shinsegae Department Store’s unique and abundant online promotions through Beyond Shinsegae Sports & Kids Week.”

This content was produced with the assistance of AI translation services.