'Malhaebokha' Global Version 'Epop' Tops Overall Ranking on Taiwan App Store

Enhancing Learning Immersion with Gamification
Launched in Taiwan Market Last May
"Accelerating Global Expansion"

The global version of the AI-powered English learning application 'Malhaebokha,' called 'Epop,' has claimed the number one spot in the overall popularity ranking on Taiwan's Apple App Store.

Epop has expanded into several markets, including Japan, parts of the Greater China region such as Taiwan, and Spanish-speaking countries. Since its launch in Taiwan in May, it has consistently remained in the TOP 10 for popularity in the education category on both the Apple App Store and Google Play.

Notably, after reaching number one in the education category on the Apple App Store on October 8, Epop went on to secure the overall number one spot across all categories on November 14, approximately one month later. This achievement surpasses even globally popular travel and generative AI apps, demonstrating its broad appeal.

Epopsoft, the operator of Malhaebokha, stated, "Taiwan has a demand for English learning that is as high as Korea," adding, "Continuous discovery of successful online advertising cases and word-of-mouth about the app's learning effectiveness and entertainment features have contributed to these strong results."

Epop is on the verge of reaching 300,000 downloads in the Taiwan market alone, and it continues to gain momentum by maintaining a top 3 ranking among educational apps in app stores in other Greater China regions such as Hong Kong and Macau.

Kim Woojoon, CEO of Epopsoft, commented, "Both Malhaebokha and Epop are fun, vocabulary-based English learning apps that have received positive feedback from users at home and abroad. Next year, we will further enhance the quality and quantity of our learning content and accelerate our global expansion."

Meanwhile, both apps were developed by former game developers for English learning purposes, offering high levels of learning immersion by harmoniously combining gamification elements with education. As of July this year, the total number of global downloads has surpassed 8 million.

This content was produced with the assistance of AI translation services.