'Local Brand Fair 2025' to Be Held in Gyeongju with Participation from 128 Brands

First Post-APEC Event Opens on November 20 under the Theme "Local × AI"
APEC Member Country Pavilions and Overseas Buyers Consultations to Be Held

The Local Brand Fair 2025 will be held over three days from November 20 to 22 at the Gyeongju Hwabaek Convention Center (HICO) and throughout downtown Gyeongju.

The city of Gyeongju announced on November 17 that this event will be the first official Post-APEC event following the 2025 APEC Summit held at the end of October.

Local Brand Fair Poster

This year's fair will be held under the theme "Local × AI," with 128 brands and 180 booths participating.

National pavilions from APEC member countries such as Taiwan and Thailand will be operated, and an overseas buyers group comprising 11 companies from four countries-Japan, Vietnam, Indonesia, and Malaysia-will visit to conduct export consultations.

The event will also feature the Gyeongju Local Brand Lounge, with participation from local companies such as Gyeongju Cheonnyeon Hanwoo and Lee Sangbok Confectionery. Additionally, the "APEC Pilgrimage" program will offer tours of the APEC International Media Center, which will be open to the public for the first time since the summit.

During the fair, eight programs will take place, including the Glocal Brand Conference, Overseas Buyers Consultation, Local Brand Awards, IR Pitching "Hello Stage," and Tasty Gyeongju.

The Glocal Brand Conference will be held from November 20 to 21, with more than 30 experts in the local and AI fields participating.

On November 22, the Local Brand Awards ceremony, which will recognize six organizations including Jeju Special Self-Governing Province, Sogil Byeolha, and the Suwon Cultural Foundation, will be held, followed by the new brand IR program "Hello Stage."

More detailed information about the event can be found on the official website.

Joo Nakyoung, Mayor of Gyeongju, stated, "It is important to channel the heightened international attention from the APEC Summit into the growth of local industries," adding, "We will continue to support Gyeongju in its journey to become a global business city based on local brands."

This content was produced with the assistance of AI translation services.