Korea Tourism Organization Holds Korea Travel Week in Indonesia... 100,000 Gather at Travel Fair

The Korea Tourism Organization announced on November 17 that it held the 'Korea Travel Week' in Jakarta, Indonesia, from November 9 to 16, hosting events to attract visitors to Korea under various themes such as K-culture, medical tourism, and wellness.

On November 9, the organization hosted the 'KTO Fun Run' event in the Senayan area of Jakarta. This was the first running event held by a National Tourism Organization (NTO) in Indonesia, and the enthusiasm was high, with 14,062 people pre-registering for just 300 available spots. The approximately 6-kilometer main road in the Senayan area is closed to vehicles every Sunday morning, making it a popular spot for both locals and foreigners to run and cycle, which contributed to the strong response.

Alongside the run, the Korea Tourism Organization also organized K-pop cardio dance sessions, a 'Kingdom Friends' character hunt, a K-medical wellness quiz event, and a medical tourism product promotion. The organization reported that about 20,000 people enjoyed the various Korea tourism events.

On the 9th, participants of the Korea Tourism Organization Fun Run held in the Senayan area of Jakarta, Indonesia, are seen running at the start signal.
Photo by Korea Tourism Organization

From November 14 to 16, the 'Korea Travel Fair' was held at Kota Kasablanka Mall, a major shopping mall in Jakarta. Around 100,000 Indonesian consumers visited the event, demonstrating a high level of interest in traveling to Korea. A total of 27 organizations, including domestic and international travel agencies, airlines, and local governments, participated in various events such as flight discounts and travel cashback promotions to help promote Korea tourism.

Prior to this, on November 13, the 'Jakarta Korea Travel Mart' was held, with around 200 participants from the tourism industries of both Korea and Indonesia. Through 573 consultation sessions, the event achieved an estimated sales outcome of about 3.7 billion won.

Kim Jiseon, head of the Korea Tourism Organization's Jakarta office, stated, "The strong favorability Indonesian consumers feel toward Korea, fostered through K-culture, is expanding into various fields such as beauty, wellness, and food culture. We will actively leverage this to firmly establish Korea as an attractive travel destination and continue the Korean tourism boom in Indonesia."