Byeolsan and Citizens Complete Bulgoksan Climb... A Joyful Event Showcasing Yangju's Charm

Yangju City Expands Citizen Engagement with the "Byeolsan" Brand
Plans to Broaden Citizen-Participation Experiential Programs Next Year

The "Climbing Bulgoksan with Byeolsan" program, organized by Yangju City on November 16, concluded with enthusiastic participation from local residents.

Participants of the "Climbing Bulgoksan with Byeolsan" program held by Yangju City on the 16th are taking a commemorative photo. Provided by Yangju City

The event began at the circular plaza of Yangju City Hall and followed a route leading to the summit of Bulgoksan, which has been designated as one of the Black Yak 100 Major Mountains Plus.

Throughout the event, around 50 citizens selected through prior registration enjoyed taking photos and interacting with the SNS character "Byeolsan," making the experience even more enjoyable.

In particular, as they took in the full autumn scenery of Bulgoksan, participants commented, "We just discovered that such a landmark exists in Yangju," and "Hiking with Byeolsan made it even more fun."

Yangju City plans to record the entire climbing process on video and release it through the "Yangju Byeolsan" YouTube channel. The footage will also be used to expand both online and offline citizen engagement content.

This climbing event, following the citizen-participation running program "Byeolsan Run" held in October, has established itself as an occasion for citizens and Byeolsan to promote Yangju's natural attractions and unique charm together.

Participants of the "Climbing Bulgoksan with Byeolsan" program held by Yangju City on the 16th are warming up at the city hall square. Provided by Yangju City

Kim Youngjun, Public Relations Officer of Yangju City, stated, "'Byeolsan' is not just a character, but a communication platform that promotes the appeal of Yangju together with its citizens. We will continue to develop programs that allow citizens to participate and experience Yangju firsthand, consistently showcasing the city's diverse attractions."

Yangju City also plans to expand citizen-participation experiential programs next year, continuing the citizen engagement project centered around the "Byeolsan" brand.

This content was produced with the assistance of AI translation services.