Communicating with the Public... National Busan Science Museum Wins Triple Crown at the Korea Communication Awards

Top Honors in Three Categories:
Internet Communication, Social Media, and Communication Grand Prizes

The National Busan Science Museum has completely shattered the stereotype that "science museums are rigid and unapproachable."

The National Busan Science Museum, led by Director Song Samjong, won top honors in three categories at the 18th Korea Communication Awards.

The National Busan Science Museum celebrates winning three awards at the Korea Communication Awards and poses for a commemorative photo. Photo by National Busan Science Museum

The Korea Communication Awards is an event organized by the Korea Internet Communication Association and sponsored by the Ministry of Science and ICT, the Ministry of Trade, Industry and Energy, and others. The awards aim to promote digital communication by recognizing outstanding cases of effective communication.

This year, a total of 439 companies and institutions applied. Based on the Content Competitiveness Index and Communication Index, the digital communication effectiveness of each was measured, and 50 companies and institutions were ultimately selected as winners.

The National Busan Science Museum achieved an overall AA rating in digital communication effectiveness assessment, customer panel monitoring (VOC), and expert operational evaluation. As a result, the museum won three top awards in the public institution category: the Korea Internet Communication Grand Prize, the Korea Social Media Grand Prize, and the Korea Communication Grand Prize.

The museum received high praise for strengthening its communication channels with visitors by quickly delivering on-site news about science culture content, creating participatory storylines, and producing content that utilizes the latest trends and memes.

In addition, by actively using a variety of online SNS platforms such as Instagram, blogs, YouTube, and KakaoTalk channels, the museum is making science more accessible and approachable for everyone, and is also striving to expand scientific experiences beyond the offline space.

Song Samjong, Director of the National Busan Science Museum, stated, "SNS channels are an important platform for enhancing the intimacy and accessibility of the museum. By actively utilizing various methods of communication, we will continue to grow together with our visitors and create a science museum that opens up new futures."

This content was produced with the assistance of AI translation services.