BNK Financial Group Wins Two Grand Prizes at the Korea Communication Awards
Grand Prize in Financial Sector and Video Content Category for YouTube Channel
"We will strive to deliver financial information and entertainment in a meaningful way"
BNK Financial Group (Chairman Bin Daein) announced that on November 13, at the Seoul Press Center, the BNK Financial Group YouTube channel won the 'Grand Prize in the Financial Sector at the Korea Social Media Awards' and the 'Grand Prize in the Video Content Category at the Korea Digital Content Awards' at the 18th Korea Communication Awards.
On the 13th, BNK Financial Group's YouTube channel won the 'Grand Prize in the Financial Sector at the Korea Social Media Awards' and the 'Grand Prize in the Video Content Category at the Korea Digital Content Awards.' Provided by BNK Financial Group
View original imageThe Korea Communication Awards is the most prestigious communication and marketing awards ceremony in the domestic digital sector, hosted by the Korea Internet Communication Association and supported by the Ministry of Science and ICT, the Ministry of Trade, Industry and Energy, and others.
Based on indices such as the Internet Communication Index (ICSI), Social Media Index (SCSI), and Content Competitiveness Index (CQI), the awards evaluate the online communication capabilities of companies and organizations to select outstanding companies in each category.
Within just five years of full-scale operation, BNK Financial Group's YouTube channel has surpassed 240,000 subscribers. To date, more than 500 pieces of content have been uploaded, with a cumulative view count of approximately 39 million.
Unlike typical corporate YouTube channel operations, the company has focused less on its own voice and more on producing engaging and helpful content for viewers. In particular, its flagship content series 'Don Story' presents economic topics in an easy and interesting way, consistently gaining popularity and driving growth.
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A BNK Financial Group representative said, "We are honored that our efforts to communicate more closely with customers through digital platforms have been recognized. We will continue to introduce a variety of content that meaningfully delivers both financial information and entertainment."
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