Gwangju Dong-gu Surpasses 20,000 Subscribers for Smart Tourism 'Art Pass'

Exterior view of Gwangju Dong-gu Office.

Gwangju Dong-gu District announced on November 14 that the number of subscribers to the smart tourism platform 'Gwangju Art Pass' has surpassed 20,000.

Launched in August last year, Gwangju Art Pass is a Gwangju-style smart tourism platform that connects the region's cultural and artistic spaces, tourism resources, and local commercial districts to offer customized tourism products. After reaching 10,000 subscribers in June this year, just 10 months after its launch, the number of subscribers exceeded 20,000 on November 1, and currently stands at 21,135.

To express gratitude for this achievement, Dong-gu District held a celebratory event, awarding 'Donggurang Pay' and experience vouchers for the 'Donggu Chilseong Art Alley Tour' to the 20,000th, 19,999th, and 20,001st subscribers.

Dong-gu District is also actively promoting Gwangju Art Pass, focusing on extended-stay tourism. Through the 'Dong-ne Life' program, the district collaborates with 22 local accommodations to offer up to 30% off per night (with a limit of 20,000 won) for stays of one night or more, and 50% off (up to 25,000 won) for partnered experience programs, aiming to attract more tourists.

Currently, Gwangju Art Pass is contributing to the revitalization of local businesses through its network of 299 partner companies. It offers a variety of products that are changing consumption patterns in tourism, such as the 'Museum Pass,' which allows visitors to tour major museums and art galleries in Dong-gu for 8,000 won; the 'Dongmyeong Coffee Pass,' which provides access to popular cafes in Dongmyeong-dong at reasonable prices; and the 'Mimi Pass,' which features local restaurants.

Tourism products linked to the recently concluded '2025 Gwangju Design Biennale' sold out all 1,000 packages within just two months of launch, indicating a steady increase in tourist usage.

Im Taek, Mayor of Dong-gu District, stated, "Gwangju Art Pass is establishing itself as a sustainable tourism model that not only serves as a tourism platform but also connects local culture and commercial districts." He added, "We will continue to build a tourism ecosystem where both visitors and the local community can grow and thrive together."

This content was produced with the assistance of AI translation services.