KakaoBank's "Enter to Win Benefits" Surpasses 1.4 Million Cumulative Users
Surpassing 1.4 Million Users in Just 7 Months
Abundant Prize Events Including OTT Subscriptions, Cultural Gift Certificates, and Hotel Buffet Vouchers
KakaoBank announced on November 14 that its “Enter to Win Benefits” service, launched in April, has surpassed 1.4 million cumulative users in just seven months.
“Enter to Win Benefits” is a service where customers can enter partner company events through KakaoBank and receive rewards if selected. This creates a “win-win” structure, offering leisure opportunities for customers and promotional benefits for partner companies.
KakaoBank has conducted over 100 partnership campaigns so far, with more than 10,000 customers receiving a variety of cultural benefits such as tickets for performances, movies, and accommodations. The total value of these benefits is estimated at approximately 230 million won.
The campaign with the highest participation rate was the “Seoul Jazz Festival 2025” held in May, which attracted about 100,000 entries. Other highly popular campaigns included “How to Train Your Dragon” (60,000 entries) and the musical “Once” (50,000 entries).
To celebrate the growing user base, KakaoBank is holding special events. From November 12 to 16, 100 winners will be selected to receive a six-month TVING OTT subscription. From November 17 to 23, 10 selected participants will be awarded a 500,000 won cultural gift certificate. For events held from November 24 until the end of the month, 20 customers will receive a dining voucher for two at The Parkview, Shilla Hotel.
Customers can participate in “Enter to Win Benefits” through the “Benefits” tab on the KakaoBank app.
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KakaoBank stated, “‘Enter to Win Benefits’ has become more than just an event participation service; it is establishing itself as a cultural lifestyle trend. We plan to further expand our partnerships to offer even more enjoyment and benefits in the future.”
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