Gangwon and NH Nonghyup Card Launch Win-Win Campaign: 50,000 Points Refunded to Tourists, Kickstarting a Virtuous Cycle for the Local Economy

Gangwon Tourism Foundation: Earn 50,000 Points by Spending on Gangwon Tourism
Exclusive Benefits for Tourists Using NH Nonghyup Card Until December 3
Launching the 'Visit-Consumption-Economic Cycle' Model in Full Force

Gangwon Special Self-Governing Province and the Gangwon Tourism Foundation, in partnership with NH Nonghyup Card, are launching the 'Gangwon Tourism Consumption Revitalization Campaign' from November 12 to December 3, 2025.

'Gangwon Tourism Consumption Revitalization Campaign' poster. Provided by Gangwon Tourism Foundation

This campaign marks the first attempt in which a public institution and a credit card company are collaborating to create new demand for regional tourism and establish a virtuous economic cycle through travel. The goal is to provide tangible benefits to tourists by reducing travel expenses, while also boosting the local economy by expanding consumption, thereby forming a virtuous cycle from attracting visitors to spreading consumption.

The campaign targets tourists from outside the province, excluding Gangwon residents. To participate, visitors must use an NH Nonghyup Card to spend at least 100,000 won (cumulative amount) at eligible merchants within the province-such as accommodations, food and beverage, leisure, and tourism facilities, excluding entertainment venues-and then apply for the event.

Among the applicants, winners will be selected through a weighted lottery system, with 50,000 points refunded to the winners. The higher the amount spent, the greater the chance of winning.

The awarded points can be converted and used like cash, providing practical benefits that can be freely utilized in daily life. Participants can check detailed information through the Year of Visiting Gangwon website, the NH Nonghyup Card app, or the official website.

This campaign goes beyond simple payment benefits, aiming to encourage travel participation and strengthen the cyclical structure of the local economy as a mutually beneficial model. By promoting the campaign to cardholders nationwide, it is expected to convert potential tourists into actual visitors and enhance both the recognition and accessibility of Gangwon tourism.

In addition, by focusing on sectors where real spending occurs-such as accommodation, food and beverage, and leisure-the campaign is expected to directly support increased sales for small businesses and revitalize the local economy. Furthermore, by refunding points, the campaign aims to ease the financial burden on tourists, offering a more reasonable and enriching travel experience in Gangwon.

This collaboration is the first case in which a public institution has proactively adopted a new cooperative approach with a credit card company to promote tourism, presenting a collaborative regional economic model where policy and industry move together. Through this, it is evaluated that a practical foundation has been established to shift Gangwon tourism towards a focus on longer stays and increased consumption.

Choi Sunghyun, CEO of the Gangwon Tourism Foundation, stated, "This campaign is a new attempt designed not only to attract tourists, but also to ensure a virtuous cycle of spending and stay experiences after their visit. We will further develop it into a Gangwon-style tourism revitalization model that offers tourists rational and valuable consumption opportunities, while providing the region with sustained economic vitality."

This content was produced with the assistance of AI translation services.