BC Card and Jeju Bank to Boost Local Businesses and Expand Eco-Friendly Financial Services

BC Card CEO Choi Wonseok and Jeju Bank President Lee Heesoo Attend Event
Card-Type Issuance with Jeju Bank and Bizplay... "Implementing ESG Management"

On November 12, BC Card announced that it will strengthen its collaboration with Jeju Bank to revitalize local businesses and expand environmentally friendly financial services.

BC Card Headquarters, Euljiro, Jung-gu, Seoul. BC Card

That morning, the two companies held an event at Jeju Bank’s headquarters in Jeju City to promote their enhanced partnership, attended by Choi Wonseok, CEO of BC Card, and Lee Heesoo, President of Jeju Bank, among others.

This collaboration was initiated as Jeju Bank obtained affiliate membership status with the BC Card brand, and to expand the issuance of the local currency "Tamnanajeon" in card form, rather than the traditional paper format, for use throughout Jeju. Through this, both companies aim to implement ESG (Environmental, Social, and Governance) management practices.

BC Card branding will be applied to card products issued by Jeju Bank. In addition to expanding brand design, BC Card services such as customer-tailored benefits will be introduced to Jeju Bank customers.

Since 2022, the two companies have been conducting data-driven marketing and joint promotions to boost sales in Jeju’s commercial districts. They also plan to expand program support so that foreign tourists can make payments more conveniently while in Jeju.

Starting next year, the Tamnanajeon local currency, which can be used throughout Jeju, will feature the BC Card brand. It will be issued in both prepaid and debit card formats.

By issuing the card-type Tamnanajeon in partnership with Jeju Bank and Bizplay, user convenience is expected to improve significantly compared to the previous system.

This initiative can also reduce waste generated by paper-based issuance. It is also expected to address issues related to the misuse of paper-based local currency.

CEO Choi stated, "The collaboration between the two companies will combine the digital innovation of Tamnanajeon local currency with the power of on-site marketing, providing a new experience for Jeju residents and tourists."

BC Card is strengthening various ESG collaboration projects, such as region-specific marketing based on its big data analysis, support for small businesses and commercial district revitalization initiatives, and environmental protection campaigns. The company is creating a financial ecosystem that coexists with the local community.

This content was produced with the assistance of AI translation services.