"Even With Tight Budgets, Noses Are Pampered"... Year-End Perfume Gifts in High Demand

Lotte Department Store Busan Main Branch Sees 30% Surge in Perfume Sales Thanks to Pepero Day and College Entrance Exam Season
Prada Beauty Opens, Byredo and Creed Launch New Products to Boost Year-End Festivities

At the Lotte Department Store Busan Main Branch, perfume sales have surged in November as Pepero Day and the college entrance exam season overlap.

According to sales data from the Lotte Department Store Busan Main Branch, perfume sales from November 1 to 10 increased by approximately 30% compared to the same period last year, signaling the start of the year-end gift-giving season.

This sales growth is attributed to the seasonal demand for gifts around anniversaries and the college entrance exam, as well as the growing consumer trend of expressing emotions through fragrances.

Recently, perfume gifts that reflect personal taste and sensibility have become more popular than simple product gifts. In particular, as people across generations increasingly choose perfume as a means of self-expression and emotional communication, perfume has established itself as an everyday gift item rather than something reserved only for special occasions.

Reflecting this trend, the Lotte Department Store Busan Main Branch recently opened a new Prada Beauty store, attracting significant customer interest. To mark the 2025 year-end season, Prada Beauty has launched the "Holiday Paradoxe Eau de Parfum Set," further fueling excitement in the perfume market.

Prada Beauty. Provided by Lotte Department Store Busan Main Branch

This gift set features Prada's iconic "Rombo" pattern and includes both a full-size perfume and a miniature, targeting gift demand by offering both practicality and collectible value.

Byredo is also attracting customers for the year-end season by launching new products such as "NEW Bal d'Afrique Absolu de Parfum" and "NEW Rose of No Man's Land," strengthening its perfume collection. Creed is expanding its presence as a premium perfume brand by introducing a new lineup of hand and body wash and body lotion products.

Hwang Jeonggi, Head of Accessories at the Lotte Department Store Busan Main Branch, said, "November is a season when demand for gifts peaks due to Pepero Day, the college entrance exam, and the year-end holidays, leading to a noticeable increase in perfume sales. In particular, as the culture of conveying feelings through perfume spreads, various luxury beauty brands are launching special holiday editions, giving customers a wider range of choices."

This content was produced with the assistance of AI translation services.