Gyeongbuk Apples: Top in Taste and Quality! Gyeongbuk Province Hosts Promotional Event at Seoul City Hall Plaza

Gyeongbuk Province is holding the "2025 Gyeongbuk Apple Promotional Event" at Seoul City Hall Plaza from November 10 to 12, targeting consumers in major cities such as Seoul and the metropolitan area, to promote the excellence of Gyeongbuk apples, which are renowned nationwide for their superior taste and quality.

Celebrating its 20th anniversary this year, the event is being held under the theme "Gyeongbuk Apples with Stems, Just as They Are! Freshness Intact!" to highlight the advantages of Gyeongbuk apples with stems attached-reduced labor and wage costs for producers, and affordable prices for consumers. The event is jointly hosted by Gyeongbuk Province and the councils of 14 major apple-producing cities and counties, and organized by the Daegu-Gyeongbuk Apple Horticultural Agricultural Cooperative.

A promotional event for Gyeongbuk apples is being held at Seoul City Hall Plaza.

On the first day of the event, November 10, approximately 1,000 people-including Yang Geumhee, Vice Governor for Economic Affairs of Gyeongbuk Province; Park Seongman, Chairman of the Gyeongbuk Provincial Council; members of the National Assembly; mayors and county governors of Gyeongbuk's main apple-producing regions; the chairman of the Daegu-Gyeongbuk Apple Horticultural Agricultural Cooperative; prominent local figures; and apple growers-will attend. The program includes a pre-event performance, a screening of a promotional video titled "Gyeongbuk Apple Industry Transformation and Apples with Stems," a commemorative performance for the Gyeongbuk Apple Promotional Event, and an opening ceremony featuring a line tour from the Gyeongbuk Apple Premium Hall to the regional promotional booths, celebrating the launch of the "2025 Gyeongbuk Apple Promotional Event."

During the event, representative and new apple varieties from the 14 major apple-producing cities and counties in Gyeongbuk will be exhibited. The "Gyeongbuk Apple Premium Hall" will promote the excellence of Gyeongbuk apples, while the "Daily Hall" will continuously introduce the integrated fruit brand "Daily," developed independently by Gyeongbuk Province in 2016 to address declining quality management and price competition caused by the proliferation of fruit brands.

Visitors to the event can directly taste apples with stems and purchase them at a discounted price (15,000 won for 2.5 kg), which is lower than the market price.

For consumers unable to visit the venue in person, a discount sale (22,000 won for 3 kg) will be held on the Gyeongbuk Province online agricultural specialty shopping mall, "Gohyangjangteo Saiso," starting November 10 and continuing until supplies run out.

In addition, a variety of attractions, food, and activities will be available for all ages at the venue, including the "Gyeongbuk Apple Youth Busking" with young artists, the nonverbal performance "Gyeongbuk Apple Laughter Concert," the "Gyeongbuk Apple EDM DJing" event, promotional and tasting booths from the 14 major apple-producing cities and counties, and interactive games such as apple tower stacking, guessing the weight of apples, and identifying apple varieties.

Yang Geumhee, Vice Governor for Economic Affairs of Gyeongbuk Province, who attended the opening ceremony, expressed her gratitude, saying, "Despite unprecedented large-scale wildfires, more than 18,000 apple farming households in the province worked tirelessly to produce apples that are fresher and tastier than in previous years. Gyeongbuk Province will continue striving to produce the best, highest-quality premium apples. I ask citizens to show their unwavering love and support so that Gyeongbuk apples can go beyond Korea and reach the world."

This content was produced with the assistance of AI translation services.