Essay "Don't Let Your Mood Become Your Attitude" Releases Hello Kitty Edition

"Featuring the Warm Presence of Hello Kitty"
Exclusive Merchandise by Bookstore... Official Release on the 12th

Woongjin Thinkbig announced on November 7 that it will collaborate with the global character company Sanrio to publish the Hello Kitty edition of the bestselling psychology essay, "Don't Let Your Mood Become Your Attitude."

This special edition is a reimagined version of "Don't Let Your Mood Become Your Attitude," which was selected as the "Book of the Year" in 2020, now featuring the warm presence of the globally beloved character Hello Kitty. The book has a double-sided cover with Hello Kitty artwork, allowing readers to choose their preferred design, and includes more than 30 different illustrations.

To celebrate its release, customers who purchase the book will receive exclusive Hello Kitty merchandise at major bookstores. Kyobo Bookstore will offer a fabric book cover, while Yes24 and Aladin will provide a limited number of PVC notebooks and a set of 10 photocards, respectively.

Pre-orders for the Hello Kitty edition of "Don't Let Your Mood Become Your Attitude" began on October 27, and the official release is scheduled for November 12.

This content was produced with the assistance of AI translation services.