[Today's New Product] Sapporo Beer Launches Limited Edition "Sapporo Winter Story"

Increased Amount of Czech Saaz Fine Aroma Hops
Higher Alcohol Content at 5.5%

Ms Beverage, the official importer of Sapporo Beer in Korea, announced on November 6 that it will launch "Sapporo Winter Story" (hereafter referred to as "Winter Story") as a limited edition for the winter season.

The newly released "Winter Story" is a seasonal winter beer crafted each year with a unique recipe using the finest malt and hops selected for that year. This year, the recipe features a significantly increased amount of Czech Saaz premium fine aroma hops to enhance the fragrance, and highlights the smooth finish characteristic of wheat malt. The product packaging has also been upgraded to convey a more intuitive winter atmosphere, and the alcohol content has been set higher at 5.5% compared to previous versions.

'Sapporo Winter Story' image. Sapporo Beer

Since its debut in 1988, "Winter Story" has enjoyed enduring popularity, with a dedicated fan base eagerly awaiting its release each winter. In Korea, when it was first introduced in 2015, more than 90% of the total stock was shipped within just two months, and it has continued to maintain steady popularity since then.

A representative from Ms Beverage stated, "Sapporo Winter Story, a signature beer that can only be enjoyed during the winter season, has returned to Korean consumers again this winter. We hope that this year's product, which combines its distinctive premium flavor and smooth finish with the special experience unique to the winter season, will help create a joyful winter story for everyone."

This content was produced with the assistance of AI translation services.