AIA Extends Partnership with Tottenham Until 2032

On November 5, AIA Group announced that it will extend its partnership with the English Premier League (EPL) football club Tottenham Hotspur.

From July 2027 to June 2032, AIA will continue its collaboration as Tottenham's Global Training Partner. Until the end of the 2026-2027 season, AIA will also remain the club's Global Main Partner and front-of-shirt sponsor.

The AIA brand will continue to appear on the LED advertising boards at Tottenham's stadium. Through this global training partnership, AIA expects to further promote the core shared value of "Healthy Living" with Tottenham.

Last September, AIA Life held the "Children's Health Football Program" on site together with Tottenham's Global Football Development coaching staff. AIA Life

Since the partnership began in 2013, AIA and Tottenham have achieved numerous successes both on and off the pitch. Earlier this year, Tottenham won the UEFA Europa League and opened a state-of-the-art home stadium, marking remarkable achievements and exceptional growth in the world of sports. Through Tottenham's uniforms, AIA has introduced its brand to billions of fans worldwide.

As part of the "AIA One Billion (AOB)" campaign, AIA and Tottenham jointly operate the "Children's Health Football Program." To date, more than 175,000 young people across Asia, including South Korea, have participated in this program. With the extension of this partnership, AIA plans to continuously expand customer engagement events with Tottenham in Asia, focusing on training, health, and well-being.

AIA One Billion is a campaign launched by AIA Group in 2022, aiming to help one billion people in the Asia-Pacific region live "Healthier, Longer, Better Lives" by 2030. According to a survey conducted in the 18 markets where AIA operates, the campaign has already had a positive impact on over 500 million people. AIA will continue to pursue a variety of initiatives in active collaboration with Tottenham to achieve the goals of AOB.

Stuart Spencer, Chief Marketing Officer (CMO) of AIA Group, said, "We are very pleased to extend our partnership with Tottenham until 2032," adding, "The reason our partnership has remained strong is that both organizations believe in the power of sports to encourage healthy living and personal development."

This content was produced with the assistance of AI translation services.