Jinsoo Heo Promoted to Vice Chairman, Heesu Heo to President... SPC Group Announces Executive Appointments

Executive Appointments Including CEO Positions Through 2026
Aiming to Drive Global Business Growth and Lead Future Strategies

Jinsoo Heo, the eldest son of SPC Group Chairman Youngin Heo, was promoted to Vice Chairman on November 4. This promotion comes three years after he was named President in January 2022. His younger brother, Heesu Heo, was also promoted to President on the same day.

SPC Group announced executive appointments on this day, including the promotions of the two brothers.

Vice Chairman Jinsoo Heo has served as Chief Strategy Officer (CSO) and Head of the Global Business Unit at Paris Croissant, SPC Group’s holding company, overseeing the global operations of Paris Baguette. He is also the Chair of the “SPC Transformation and Innovation Task Force.” Launched in July 2025, this task force is the group’s representative consultative body for renewal and change, comprising CEOs of affiliates, key executives, labor union representatives, and outside members.

The task force sets directions for addressing key issues such as safety management, compliance management, and creating a better workplace, and recommends improvements to the CEOs’ consultative bodies of each affiliate. Vice Chairman Heo is expected to lead SPC Group’s transformation and innovation to both strengthen its global business competitiveness and restore stakeholder trust.

(From left) Vice Chairman Jinsoo Heo, President Heesu Heo. SPC Group

On the same day, Heesu Heo was promoted to President, nine years after becoming Executive Vice President in November 2016. As Chief Vision Officer (CVO) of BR Korea, he has led innovation at Baskin Robbins and Dunkin’, spearheaded the introduction of global brands, and driven new businesses such as digital transformation. Recently, he successfully brought the leading American Mexican food brand “Chipotle” to Korea and Singapore. Going forward, he plans to continue identifying future businesses to secure new growth engines and enhance global competitiveness.

In addition, Executive Vice President Seho Do was promoted to President and appointed CEO of Paris Croissant. President Do has concurrently served as CEO of both BR Korea and SPC, and since May, has chaired the “SPC Committee,” the CEOs’ consultative body, leading the group’s efforts to establish a culture of safety and mutual growth.

Executive Vice President Jaehyung Kyung, who previously served as CEO of Paris Croissant, was promoted to Senior Executive Vice President and designated as the new CEO of SPC Samlip. Senior Executive Vice President Kyung will operate the company under a co-CEO system with CEO Beomsoo Kim, aiming to continuously enhance market competitiveness through management innovation and strengthened safety management. Sangho Ji, Executive Director, has been designated as the new CEO of Shany. The management reshuffle at SPC Samlip and Shany was carried out to reinforce industrial safety systems.

This round of appointments was made to strengthen the leadership that will drive global business growth and future strategies, and to accelerate the group’s urgent priorities of safety management, innovation, and restoring stakeholder trust.

An SPC Group representative stated, “This round of appointments is focused on strengthening the CEO-centered accountability management system to enhance the execution and speed of addressing key management issues and safety. With new leadership, we will respond to social demands, quickly adapt to changes in the business environment, resolve urgent challenges, and pursue sustainability.”

This content was produced with the assistance of AI translation services.