Gumsan County Targets Chinese Market with "K-Ginseng" in Shenyang

Operation of the K-Gumsan Joint Promotion Pavilion
Featuring Products from Seven Local Companies

The K-Geumsan Joint Promotion Pavilion operated at Shenyang Shinsegae Exhibition Hall (Photo by Geumsan County)

Gumsan County has launched the K-Gumsan Joint Promotion Pavilion in Shenyang, China, featuring products from seven local companies, as part of its efforts to target the Chinese market.

From October 30 to November 1, Gumsan County promoted K-Ginseng at the 2nd Liaoning Province Product Exhibition and Influencer Economy Cooperation Exchange Week, held in Shenyang, the capital of Liaoning Province, China.

The event was hosted by the People's Government of Liaoning Province and organized by the China International Electronic Commerce Center, the Provincial Publicity Department, and the Liaoning Provincial Department of Commerce. It took place in Exhibition Hall 4A on the 4th floor of the Shenyang Shinsegae Exhibition Hall, with more than 600 companies and over 7,000 buyers participating.

The county set up and operated the K-Ginseng Joint Promotion Pavilion to support local ginseng manufacturers in entering the Chinese market, expand the distribution channels for Gumsan Ginseng in China, and boost consumption, while distributing promotional content.

In particular, the county provided detailed explanations about the participating products to international buyers, raising awareness of K-Ginseng and facilitating export consultations.

The participating companies included: Gumsan Herbal Ginseng Farming Association Corporation, Gumsan Ginseng Cooperative, Gumsan Ginseng Cooperative Association, Gumsan Black Ginseng Co., Ltd., Agricultural Corporation Co., Ltd., Jang Seok-Yeol Black Ginseng Gujeung-Gupo, and Hong Sam Cheonha.

Shin Younghee, an official from the Ginseng and Herbal Policy Division, stated, "This event provided an opportunity to support local ginseng manufacturers in entering the Chinese market and to help K-Ginseng take a further step into the Chinese export market. The county will do its utmost to support the expansion of exports by local companies to China."

This content was produced with the assistance of AI translation services.