Hana Bank Signs Business Agreement with NS Home Shopping to Provide Customized Services for Seniors

Collaboration on Financial and Shopping Services for Seniors
Marking the First Anniversary of Hana The Next
Maximizing Customer Value with Integrated Financial and Lifestyle Solutions

On the 30th, at the NS Home Shopping headquarters in Seongnam, Gyeonggi Province, a business agreement was signed to provide customized financial and shopping combined services for senior customers. After the signing, Kim Younghoon, Executive Vice President of the Asset Management Group at Hana Bank (right), and Cho Hangmok, CEO of NS Home Shopping (left), posed for a commemorative photo together. Hana Bank

Hana Bank announced on the 31st that it had signed a business agreement with NS Home Shopping at the NS Home Shopping headquarters in Seongnam, Gyeonggi Province, to provide customized financial and shopping combined services for senior customers.

This agreement is a collaborative case promoted to mark the first anniversary of Hana Financial Group's senior-specialized brand 'Hana The Next,' and was established to build an integrated total life service that supports both the financial and consumer lifestyles of senior customers.

Through this agreement, the two companies will link Hana Bank's differentiated financial service capabilities with NS Home Shopping's senior customer network and cooperate in various areas, including: holding Hana The Next Lounge seminars; operating joint programs tailored for seniors; providing cross-membership benefits; jointly producing content related to senior asset management and retirement; and conducting joint marketing through online and offline channels.

Hana Bank plans to expand its customized service base for senior customers by connecting financial and daily life services with NS Home Shopping and will broaden the convenience and choices available to the senior generation through various partnerships.

Kim Younghoon, Executive Vice President of the Asset Management Group at Hana Bank, stated, "We plan to introduce new senior services in collaboration with NS Home Shopping to enhance financial convenience in the daily lives of senior customers," adding, "We will continue to expand practical services that support the overall financial and everyday needs of the senior generation."

Meanwhile, in October last year, Hana Financial Group launched its senior-specialized brand 'Hana The Next' at the group level to support successful retirement for the senior generation, and is providing a variety of life care services covering both financial and non-financial areas such as retirement planning, inheritance, and health management.

This content was produced with the assistance of AI translation services.