NH Nonghyup Capital Holds Integrity Campaign for NH Nonghyup Group Ethics Management Day

Slogan: "Integrity protected by the farmer's heart, trust nurtured by the will of heaven"

NH Nonghyup Capital announced on the 31st that it held the "Integrity Seed Sharing Campaign" on the 30th to mark the "9th Annual NH Nonghyup Group Ethics Management Day 2025."

Jang Jonghwan, CEO (center), and the management team of NH Nonghyup Capital are taking a commemorative photo during the "Integrity Seed Sharing Campaign" held near Yeouido Station in Yeongdeungpo-gu, Seoul on the 30th. NH Nonghyup Capital

The campaign took place near Yeouido Station in Yeongdeungpo-gu, Seoul, targeting both commuters and company employees.

The company explained that the campaign was organized to spread ethical awareness and share a culture of integrity by combining the values of the "Nongsim Cheonsim Movement" with the practice of ethical management.

The Nongsim Cheonsim Movement conveys the idea that a farmer's heart reflects the will of heaven. It is a nationwide initiative that encourages public understanding and participation in the importance of agriculture, which provides essential food, as well as the value of rural areas as both the home of farmers and a place of rest for city dwellers.

NH Nonghyup Capital employees selected an ethics management slogan through a contest and voting process. The chosen slogan is "Integrity protected by the farmer's heart, trust nurtured by the will of heaven." Employees created "integrity seeds" reflecting this slogan and distributed them to commuters.

The "integrity seed" symbolizes that small acts of integrity collectively create a forest of ethics. The initiative aims to encourage both NH Nonghyup Capital employees and citizens to share ethical values and build trust together.

Since taking office, CEO Jang Jonghwan has selected ethical management as one of the company's four core values and has carried out various activities to foster a corporate culture where all employees practice ethics in their daily work.

Centered around its in-house ethics management brand "Yangsimdang," the company has conducted employee ethics management training, ethics practice pledge events, increased rewards to encourage compliance reporting, sent CEO letters, and held employee commute-time campaigns.

This content was produced with the assistance of AI translation services.