Dongseo Foods' 'Maxim Alley' Wins 'Marketer of the Year Award Chosen by Advertisers'

Maxim Alley: Brand Experience Campaign Held in Gunsan, Jeollabuk-do
An Open Space Connecting Community and Daily Life, Expanding Consumer Empathy

Dongseo Foods announced on October 31 that its brand experience campaign 'Maxim Alley' won the Brand category of the 'Marketer of the Year Award chosen by Advertisers' at the 2025 Korea Advertisers Conference (KAA Awards).

The 'Marketer of the Year Award chosen by Advertisers' is organized by the Korea Advertisers Association and recognizes marketers who have enhanced brand awareness and marketing effectiveness through innovative ideas. Winners are selected based on a comprehensive evaluation of originality, execution, and market contribution across three categories: 'Brand,' 'Marketing Strategy,' and 'Marketing Effectiveness.'

Hachisu, Marketing Team Leader at Dongseo Foods (second from right), is taking a commemorative photo at the 2025 Korea Advertisers Conference 'Marketer of the Year Award chosen by Advertisers' ceremony held on the 30th. Provided by Dongseo Foods.

'Maxim Alley,' which received this year's 'Brand Marketer Award,' was a marketing campaign held by Dongseo Foods in the Wolmyeong-dong area of Gunsan, Jeollabuk-do last October, attracting a total of 120,000 visitors over the course of one month.

'Maxim Alley' transformed the old downtown alleys of Gunsan, Jeollabuk-do into a brand experience space and emotionally reinterpreted everyday coffee culture. The campaign was highly praised for going beyond the limitations of conventional one-time pop-up stores, creating an open space that connects the local community and daily life, and expanding intergenerational empathy.

This content was produced with the assistance of AI translation services.