"Just Changing the Sign Boosted Sales by 30%" Hochikin Covers 50% of Franchise Renovation Costs

A Win-Win Brand Growing Together with Franchisees
Proven Increases in Franchisee Satisfaction and Sales

Hochikin, a leading chicken franchise brand in South Korea, is implementing an "Exterior Support Program" to strengthen its brand competitiveness and foster closer ties with its franchisees.

[Photo by Hochikin]

This program is designed so that the headquarters directly covers 50% of the costs incurred when replacing exterior elements such as store signs, outdoor signage, and facades. The initiative aims to improve the appearance of aging stores and enhance the brand's visual recognition. By reducing the financial burden on franchise owners, the program is intended to help them recover sales.

Since July of this year, Hochikin has been actively rolling out the support program to stores nationwide. Following the launch, stores that updated their exteriors have seen daily sales increase by up to 30% compared to before, while several other locations have also reported steady sales growth of 10-20%.

Recently, it has become common in the food franchise industry for headquarters to require franchisees to carry out mandatory interior renovations or renewals. However, Hochikin has drawn attention for its "optional support policy," which allows franchisees to participate only if they wish, thus establishing a voluntary and mutually beneficial model free from controversy over coercion.

The main goal of this renewal is to replace outdated English-language signs with new Korean-language signs that offer improved readability and visibility, thereby strengthening brand consistency and creating a more modern image.

A Hochikin representative emphasized, "This program is not a mandatory renewal led by headquarters, but rather a system in which headquarters shares the costs only for stores where the owner deems it necessary. It is a practical win-win policy aimed at reducing the owners' burden while enhancing the brand's exterior competitiveness."

One franchise owner who participated in the renewal shared, "After changing the signs and lighting, customers have commented that the store looks much cleaner and is more noticeable. Sales have continued to rise steadily since the renewal."

This exterior support program is being recognized as a model example of win-win management, where headquarters and franchisees grow together. Hochikin plans to further expand the scope of support so that franchisees can voluntarily participate in meaningful assistance programs going forward.

A Hochikin representative stated, "As competition in the food service market intensifies, we are striving to become a brand that grows alongside our franchise owners by easing their practical burdens. We aim to foster a healthy franchise culture where owners take the lead, not through coercion, but through choice and support."

Since its launch in 2007, Hochikin has prioritized "trust and mutual growth" as its core values, consistently strengthening on-site communication and practical support policies. The company operates a marketing council composed of franchise owners to discuss store activation strategies with headquarters, and offers startup briefings and various benefits to prospective owners. Through this close communication and cooperative structure, Hochikin has established itself as a "brand that smiles together," earning a reputation as a highly trusted name in the chicken franchise industry.

This content was produced with the assistance of AI translation services.