"Create and Share YouTube Shorts Using Adobe Premiere Tools"
Adobe and YouTube Form Partnership
Offering Shorts Creation Tools to Creators
Adobe announced on the 30th that it has formed a partnership with YouTube to help YouTube creators produce Shorts content.
Through this partnership, the two companies plan to introduce 'Create for YouTube Shorts' within the Adobe Premiere mobile application (app).
Creators will be able to use Adobe's video editing tools to produce YouTube Shorts and upload them directly to YouTube. In particular, they can utilize a template gallery or create their own custom templates, as well as use various features such as effects, transitions, stickers, and preset title functions.
Eli Greenfield, Chief Technology Officer and Senior Vice President of Digital Media at Adobe, said, "YouTube Shorts has become the ultimate platform for creators," adding, "By providing professional-grade video editing tools in Adobe Premiere Mobile to millions of YouTube creators, we will support them in producing content and reaching new audiences."
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Scott Silver, Vice President of Engineering at YouTube, stated, "Through this partnership, creators now have more choices and editing capabilities to produce content in the way they want," and added, "A new path will open for them to reach new audiences around the world."
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