Lotte Mart Launches "True Heart for Packaging" Promotion... Free Gifts with Eco-Friendly Product Purchases

Raising Consumer Awareness of Eco-Friendly Packaging Products
Complimentary Gift with Purchases Over 20,000 Won

Lotte Mart announced on October 30 that it will hold the "True Heart for Packaging" event at all of its stores for two days, from November 1 to 2.

Kwon Youngin, ESG team manager, purchasing eco-friendly packaging products at Lotte Mart Zeta Plex Jamsil branch located in Songpa-gu, Seoul. Provided by Lotte Shopping

This event continues the purpose of the "Sustainable Product Packaging Guidelines," which were jointly published in February by six organizations, including the World Wide Fund for Nature (WWF), the Korea Conformity Laboratories, the Korea Packaging Recycling Business Cooperative, and the three major hypermarket chains. The event has been organized to raise consumer awareness of eco-friendly packaging products.

During the True Heart for Packaging promotion, customers who purchase more than 20,000 won worth of products with eco-friendly packaging will receive a complimentary pack of "Yorihada Beef Ramen (114g*5)." Featured products with outstanding packaging include "Oneuljoeun Bifidus Yogurt (130ml*4)" and "Oneuljoeun Mineral Water ECO (2L*6)." In total, approximately 100 eco-friendly packaging products are available.

Previously, in November 2023, Lotte Mart signed a business agreement for the "Sustainable Product Packaging Value Chain Development Project." In February, the company published the "Sustainable Product Packaging Guidelines." These guidelines present standards for packaging sustainability ratings based on six evaluation indicators, including legal compliance for product packaging (such as space ratio and number of packaging layers), recyclability, and the use of recycled materials.

In addition, Lotte Mart is expanding its range of products that use eco-friendly packaging, such as label-free bottled water, insulated bags for meat products made with recycled PET (R-PET) fabric, and "Reals Animal Welfare Certified Eggs" packaged in "Earth Pact," an eco-friendly paper derived from sugarcane.

Kwon Youngin, ESG team manager at Lotte Mart and Lotte Super, stated, "This True Heart for Packaging promotion marks the beginning of a journey where distributors, partners, and consumers work together to create a better environment," adding, "We will continue to strengthen ESG management by developing sustainable eco-friendly packaging products."

This content was produced with the assistance of AI translation services.