"Seoul Falls for the Pure Flavors of Hongcheon"... Hongcheon’s Agricultural Specialties a Hit at Jamsu Bridge Festival

Hongcheon County Achieves 18 Million Won in Sales at "Car-Free Jamsu Bridge Festival"
Hongcheon’s Agricultural Specialties Connect with Urban Consumers through Direct Local Trade

Hongcheon County in Gangwon Province (Governor Shin Youngjae) captivated Seoul citizens by participating in the "2025 Car-Free Jamsu Bridge Walking Festival" (subtitled "A Romantic Stroll on Foot"), held at Banpo Hangang Park in Seoul on October 12 and 26. The county showcased agricultural and specialty products directly produced by seven outstanding local farms.

Hongcheon County participated in the "2025 Car-Free Jamsu Bridge Walking Festival" held on the 26th at Banpo Hangang Park in Seoul, showcasing agricultural and specialty products directly produced by seven excellent farms in the region. Provided by Hongcheon County

This festival, hosted by the Seoul Metropolitan Government, is a pedestrian-centered, eco-friendly event featuring a variety of programs such as picnic zones, street performances, food trucks, and flash mobs. It is recognized as a representative citizen festival, attracting over 1.5 million visitors annually.

With the goal of expanding sales channels for local farms and strengthening connections with urban consumers, Hongcheon County participated in the "Seoul Local Market," a program linked to Seoul’s regular events. There, the county promoted its signature clean agricultural and specialty products directly in the heart of the city.

The event featured seven representative farms: Banong (pine nut rice cakes), Dals Farm (omija syrup), Base Naechon (Hongcheon River soju), Shop Bong Chocolate (bean-to-bar chocolate), Tea & Life (herbal tea), Bambachi Farm (Kkachidolbae pear liquor), and Byulttang Hangwa Haru Nuts (gangjeong rice snacks). Together, they achieved total sales of 18 million won, widely promoting the excellence of Hongcheon’s agricultural and specialty products to urban consumers.

Hongcheon County participated in the "2025 Car-Free Jamsu Bridge Walking Festival" held on the 26th at Banpo Hangang Park in Seoul, showcasing agricultural and specialty products directly produced by seven excellent farms in the region. Provided by Hongcheon County

An official from the Hongcheon County Distribution Business Team stated, "This festival was a meaningful opportunity to directly showcase the quality and competitiveness of Hongcheon’s agricultural and specialty products to Seoul citizens. Moving forward, we will continue to strengthen the self-sufficiency and distribution capabilities of local farms through various direct sales events, and consistently expand our points of contact with urban consumers."

Meanwhile, Hongcheon County plans to continue its participation in the "Seoul Local Market" program at the upcoming "2025 Romantic Hangang Christmas Market," which will be held at Ttukseom Hangang Park in December. Through ongoing engagement with city residents, the county aims to further enhance the brand value and recognition of Hongcheon’s agricultural products.

This content was produced with the assistance of AI translation services.