Tiger Character "Duffy" Design Unveiled
Seongsu Pop-Up Store Opens from the 7th of Next Month

Samsung C&T Fashion Division's Eight Seconds announced on the 28th that it will release a second batch of products in collaboration with the Netflix movie K-Pop Demon Hunters (K-Pop Demon Hunters) and operate a pop-up store in Seongsu-dong, Seoul, from the 7th to the 19th of next month.


Eight Seconds collaborated with K-Pop Demon Hunters to further establish its image as a leading K-fashion brand. The new designs are inspired by the outfits of the girl group "Huntrix" and the boy group "Saja Boys" featured in the film, with a lineup planned to excite fans of both idol groups.


Samsung C&T Fashion Division's Eight Seconds announced on the 28th that it will release a second batch of products in collaboration with the Netflix movie K-Pop Demon Hunters and operate a pop-up store in Seongsu-dong, Seoul, from the 7th to the 19th of next month. Photo by Samsung C&T Fashion Division

Samsung C&T Fashion Division's Eight Seconds announced on the 28th that it will release a second batch of products in collaboration with the Netflix movie K-Pop Demon Hunters and operate a pop-up store in Seongsu-dong, Seoul, from the 7th to the 19th of next month. Photo by Samsung C&T Fashion Division

View original image

Most of the clothing items from the first batch, released at the end of last month, have sold out. The cropped T-shirt featuring the Huntrix character and the short-sleeved T-shirt from Saja Boys' "Soda Pop" stage performance drew particularly high attention.


The second batch consists of clothing reflecting the fashion styles of Huntrix and Saja Boys. The lineup includes long coats, short padded jackets, leather and denim skirts, argyle knits, and checked shirts. In addition, a new tiger character named "Duffy," which was not part of the first batch, will be introduced and featured on T-shirts, knits, and pajamas.


Accessories will also be available. In addition to the Huntrix logo cotton shoulder bag and Saja Boys ball cap keyring, the collection will offer keyrings inspired by traditional Korean norigae, lucky pouch bags, and a set of socks with mother-of-pearl designs.


The second batch will be released at 20 major Eight Seconds stores and on the online shopping platform SSF Shop. Starting from the 28th, it will be available at the Myeongdong and Myeongdong Station stores, and from the 29th at Hongdae Entrance Station, Times Square, Starfield Hanam, COEX Mall, Hyundai Department Store Pangyo branch, and on SSF Shop. Purchases on SSF Shop will be available from 10 a.m.


To commemorate this collaboration, Eight Seconds will operate a pop-up store at Stage35 in Seongsu-dong, Seoul, from the 7th to the 19th of next month. The store will vividly recreate key locations from the film, such as the concert venues and rooms of Huntrix and Saja Boys.



Ko Heejin, Vice President and Head of the Eight Seconds Division at Samsung C&T Fashion Division, stated, "For our second collaboration release, we focused on stylishly recreating the fashion styles of the main characters from K-Pop Demon Hunters through Eight Seconds. We also plan to provide fans with an immersive experience by setting up a pop-up store that brings the world of the film to life."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing